%0 Journal Article %T A cultura psicol¨®gica no mercado de bensde sa¨²de mental contemporaneo %A Benelli %A S¨ªlvio Jos¨¦ %J Estudos de Psicologia (Campinas) %D 2009 %I Pontif¨ªcia Universidade Cat¨®lica de Campinas %R 10.1590/S0103-166X2009000400012 %X we studied the hypothesis of psychological culture proposed by castel, 1987, by seeking to understand the current transformations in the social field and its occurrence in the areas of mental health (psychiatry, psychoanalysis, psychology). the emergence of a new psychological cluster devoted to developing and improving the potential of the human being would aim towards the infinite programming of the human being, in the transition from a disciplinary society to one of control. with this perspective, psychology as a profession would be overcoming treatment and prevention, being redirected towards creating a relational sociability: clinical philosophy could be considered a therapeutic mode for normal people, and enneagram and neuro-linguistic programming as psychotherapeutic systems seeking to guide the human being towards global self-development. we decoded their strategic function, while they were situated in the broader context of the current form of risk management in the administration of problematic populations. %K philosophy %K neuro-linguistic programming %K social psychology. %U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S0103-166X2009000400012&lng=en&nrm=iso&tlng=en