%0 Journal Article
%T Study on the Authenticity Perception of Intangible Cultural Heritage
%A Jun Hu
%A Xiaona Feng
%A Mu Zhang
%A Jing Luo
%J Current Urban Studies
%P 35-58
%@ 2328-4919
%D 2019
%I Scientific Research Publishing
%R 10.4236/cus.2019.71003
%X As a
challenging topic in tourism, the authenticity of the cultural heritage
represents the value and attraction of heritage. With tourism development, scholars
have called for the authenticity perception of cultural heritage which still
stays at the conceptual level. However, there are few researches </span><span style=\"font-family:Verdana;\">that </span><span style=\"font-family:Verdana;\">involve the essence and
protection of authenticity. Hence</span><span style=\"font-family:Verdana;\">,</span><span style=\"font-family:Verdana;\"> after in-depth study on the characteristics of intangible cultural
heritage, the authors try to discuss the difference of tourists¡¯ perception on
authenticity of the intangible cultural heritage so as to achieve the effective
protection of intangible cultural heritage. The study investigates tourists in
Bo Luo Dan Temple Fair with SPSS to carry on the statistics and the main
factors affecting the perception of authenticity to further study their
relationship with satisfaction. The conclusion found that there were two core
factors that had an impact on perceived authenticity, and there exists
significant positive impact between the authenticity of the perception and
satisfaction.
%K Intangible Cultural Heritage
%K Authenticity
%K Visitor
%K Perception
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=91152