%0 Journal Article
%T Stakeholders¡¯ Pressure and CSR Engagement. A Case in the Apparel Sector
%A Andrea Lucchini
%A Anna Maria Moisello
%J American Journal of Industrial and Business Management
%P 169-190
%@ 2164-5175
%D 2019
%I Scientific Research Publishing
%R 10.4236/ajibm.2019.91012
%X This paper, drawing on stakeholder and legitimacy
theory, addresses the issue of stakeholders¡¯ pressure effect on a firm¡¯s CSR
behavior. It focuses on the apparel sector as these companies, characterized by
consumer proximity, are under the lens of stakeholders for their direct social
performance as well as for their suppliers¡¯ actions. We analyze the Nike case
in order to study how stakeholders¡¯ pressure shapes a firm¡¯s engagement in CSR
issues.</span></span><span><span><span style=\"font-family:&quot;\"> </span></span></span><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\">Our
study points out the dynamic nature of stakeholders and legitimacy, and it
underlines the influence of two actors which are rarely considered as primary
and most important stakeholders, namely media and social activist groups.
%K Corporate Social Responsibility
%K Stakeholders¡¯ Pressure
%K Stakeholders Theory
%K Legitimacy
%K Nike
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=89941