%0 Journal Article
%T Uncovering Consumer Mindsets  Regarding Raw Beverages
%A Ryan Zemel
%A Attila Gere
%A Petraq Papajorgji
%A Glenn Zemel
%A Howard Moskowitz
%J Food and Nutrition Sciences
%P 259-267
%@ 2157-9458
%D 2018
%I Scientific Research Publishing
%R 10.4236/fns.2018.93020
%X Nutritional fads in the health and fitness world are constantly changing. Each new craze has its believers and critics. For the consumer, ¡°what to believe¡± becomes a topic filled with uncertainty. This paper presents a systematic approach to understanding what consumers believe about the health messaging of ¡°raw beverages¡±. The paper presents both substantive results from US consumers, as well as demonstrates a general approach by which researchers can more deeply understand the consumer mind with respect to the specifics of health and wellness issues.
%K Raw
%K Food
%K Beverages
%K Health
%K BiMiLeap
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=83471