%0 Journal Article
%T Study on Chinese College Students¡¯ Stereotypes of the Origin of Telephone Brands
%A Ying Ge
%A Huishan Pang
%A Yuanyan Hu
%A Jibo He
%A Tian Lei
%A Yangcan Gong
%J Chinese Studies
%P 72-81
%@ 2168-541X
%D 2018
%I Scientific Research Publishing
%R 10.4236/chnstd.2018.71007
%X The study aims to investigate Chinese college
students¡¯ stereotypes of the origins of telephone brands, by interviewing 80
college students about their attitudes toward Chinese and foreign telephone
brands and analyzing the reasons concerned. The study finds that college
students indeed hold stereotypes about the origin of telephone brand and show
preference to domestic telephone brands. In particular, appearance design is
what they will first take into consideration when choosing telephone brands.
%K Telephone Brands
%K Stereotypes of Origins
%K Qualitative Interview
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=82680