%0 Journal Article %T Study on Co-Opetition in China¡¯s Edible Mushroom Industry: Take Shandong Province as an Example %A Min Li %A Jilian Hu %A Yanxiang Ge %J Modern Economy %P 1-14 %@ 2152-7261 %D 2018 %I Scientific Research Publishing %R 10.4236/me.2018.91001 %X During the last few years, large-scale enterprises that engage in commercial cultivation of edible mushrooms have been growing at a very fast pace, bringing about new changes to the industrial structure of the edible mushroom industry. Co-existence of large-scale enterprises and small-scale farmers has become the long-term status quo of the edible mushroom industry. How to promote proportional development for these two important industrial bodies has become a pressing issue for the edible mushroom industry in Shandong Province. This paper studies Co-opetition in the edible mushroom industry in Shandong Province, in regard to aspects and effect on industrial competition pattern, motives, benefits, potential challenges and evolution of co-opetition. This paper concludes that by carrying out price insurance on edible mushrooms, developing intermediary organizations and reinforcing government support, co-opetition between the two will become more efficient, which in turn, will promote the evolution to the mode of ¡°balanced co-opetition¡± and optimize the organization of the edible mushroom industry. %K Edible Mushrooms %K Co-Opetition %K Large-Scale Enterprises in Edible Mushrooms Industry %K Small-Scale Farmers %K Industrial Competition Pattern Transformation %K Price Insurance %K Intermediary Organizations %U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=81563