%0 Journal Article %T The Consumer¡¯s Experience Concept in Fashion Retail Outlet: Proposal for a Measurement Scale %A Intissar Abbes %A Isabelle Barth %A Yousra Hallem %J Research in Economics and Management %P 23-46 %@ ISSN 2470-4393 %D 2016 %R http://dx.doi.org/10.22158/rem.v1n1p23 %X This paper aims to open the ¡°black box¡± of the shopping experience concept by identifying its structural dimensions via the construction of a measurement scale. An initial decontextualised structure of the consumer¡¯s experience concept in the retail outlet is obtained. To confirm this structure, we tested it in stores specializing in the sale of clothing products and accessories. We obtained a second-order global construct encompassing three dimensions: pleasure, sensory stimulation and immersion. Reliability and construct validity has been verified. Predictive validity has also been verified by testing the impact of in-store lived experience on impulses buying and re-experience need. %K shopping experience %K experience concept %K scale construction %K atmospheric variables %K retail outle %U http://www.scholink.org/ojs/index.php/rem/article/view/566/530