%0 Journal Article %T The Gamification Design Problem %A Michael Meder %A Brijnesh-Johannes Jain %J Computer Science %D 2014 %I arXiv %X Under the assumptions that (i) gamification consists of various types of users that experience game design elements differently; and (ii) gamification is deployed in order to achieve some goal in the broadest sense, we pose the gamification problem as that of assigning each user a game design element that maximizes their expected contribution in order to achieve that goal. We show that this problem reduces to a statistical learning problem and suggest matrix factorization as one solution when user interaction data is given. The hypothesis is that predictive models as intelligent tools for supporting users in decision-making may also have potential to support the design process in gamification. %U http://arxiv.org/abs/1407.0843v1