%0 Journal Article
%T Analysis on Bilingual Public Signs in the View of Audience TheoryĄŞA Case Study of City Traffic Public Signs in XiĄŻan
%A Wenmin Li
%A Xue Wang
%A Shihan Hou
%J Open Journal of Modern Linguistics
%P 181-186
%@ 2164-2834
%D 2015
%I Scientific Research Publishing
%R 10.4236/ojml.2015.52014
%X This paper, with the audience theory as its theoretical guide and by taking a case study on Bilingual traffic Public Signs in XiĄŻan, especially on bilingual station names of XiĄŻan Metro Line 2, first briefly discusses how an important role city traffic public signs play in serving the audience, facilitating tourism as well as disseminating Chinese culture through the international audience. Second, it analyzes the problems existing in the present bilingual public signs in China and the counter-productive effects they are likely to bring about. And finally proposal for a new system of bilingual station names of XiĄŻan Metro Line 2 is put forward, which, the author believes, will not only offer the exact information wanted but make the audience abroad feel at home.
%K Audience Theory
%K Communication Effect
%K Bilingual Public Signs
%K XiĄŻan Metro
%K Subway Station Names
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=55662