%0 Journal Article %T Big Pharma (The Play) %A Lisa Bero %J PLOS Biology %D 2007 %I Public Library of Science (PLoS) %R 10.1371/journal.pbio.0050104 %U http://www.plosmedicine.org/article/info%3Adoi%2F10.1371%2Fjournal.pbio.0050104