%0 Journal Article
%T Analysis of Lenovo Globalization Strategy and Enlightenment to Chinese Enterprises
%A Jing SUN
%J Canadian Social Science
%D 2012
%I Canadian Academy of Oriental and Occidental Culture
%R 10.3968/j.css.1923669720120802.1744
%X In the ¡°global economy¡± background, corporate globalization is the trend. Focus of Enterprise globalization is that enterprises to choose a good globalization strategy. This thesis to associative Lenovo enterprises as example, highlights from Chinese companies to global enterprises experience and strategic choice of Lenovo, careful study on Lenovo¡¯s globalization strategy--investment strategy, brand strategy, marketing strategy, intellectual property strategies, and analysis of the enlightenment from Lenovo¡¯s globalization strategies for Chinese companies. Key words: Lenovo; Globalization strategies; Economic globalization R¨¦sum¨¦ A dos de ¡®¡®l¡¯¨¦conomie mondiale¡¯¡¯, la mondialisation des entreprises, c¡¯est la tendance. Objet de la mondialisation des entreprises, c¡¯est que les entreprises de choisir une strat¨¦gie de globalisation bonne. Cette th¨¨se d¡¯entreprises associatives Lenovo comme par exemple, les points saillants des entreprises chinoises ¨¤ l¡¯exp¨¦rience mondiale et les entreprises le choix strat¨¦gique de Lenovo, une ¨¦tude attentive sur la strat¨¦gie de mondialisation de Lenovo - Strat¨¦gie d¡¯investissement, strat¨¦gie de marque, strat¨¦gie marketing, les strat¨¦gies de propri¨¦t¨¦ intellectuelle, et l¡¯analyse de l¡¯illumination de strat¨¦gies de globalisation de Lenovo pour les entreprises chinoises. Mots cl¨¦s: Lenovo; les strat¨¦gies de la mondialisation; la mondialisation ¨¦conomique
%K Lenovo
%K Globalization strategies
%K Economic globalization
%U http://cscanada.net/index.php/css/article/view/2485