%0 Journal Article %T Development of Theoretical Aspects of Managing Company¡¯s Business Activity §²§Ñ§Ù§Ó§Ú§ä§Ú§Ö §ä§Ö§à§â§Ö§ä§Ú§é§Ö§ã§Ü§Ú§ç §Ñ§ã§á§Ö§Ü§ä§à§Ó §å§á§â§Ñ§Ó§Ý§Ö§ß§Ú§ñ §Õ§Ö§Ý§à§Ó§à§Û §Ñ§Ü§ä§Ú§Ó§ß§à§ã§ä§î§ð §á§â§Ö§Õ§á§â§Ú§ñ§ä§Ú§ñ %A Meshkova Nataliya L. %A Fesenko Inna A. %J Business Inform %D 2013 %I Kharkiv National University of Economics %X The article conducts analysis of theoretical foundations of managing companies¡¯ business activity. It considers modern approaches to analysis and assessment of business activity, their merits and demerits, and specific features of application. It justifies a necessity of improvement of existing methodical approaches. It offers a system of indicators, which could stand as criteria of assessment of company¡¯s business activity. §£ §ã§ä§Ñ§ä§î§Ö §á§â§à§Ó§Ö§Õ§Ö§ß §Ñ§ß§Ñ§Ý§Ú§Ù §ä§Ö§à§â§Ö§ä§Ú§é§Ö§ã§Ü§Ú§ç §à§ã§ß§à§Ó §å§á§â§Ñ§Ó§Ý§Ö§ß§Ú§ñ §Õ§Ö§Ý§à§Ó§à§Û §Ñ§Ü§ä§Ú§Ó§ß§à§ã§ä§î§ð §á§â§Ö§Õ§á§â§Ú§ñ§ä§Ú§Û. §²§Ñ§ã§ã§Þ§à§ä§â§Ö§ß§í §ã§à§Ó§â§Ö§Þ§Ö§ß§ß§í§Ö §á§à§Õ§ç§à§Õ§í §Ü §Ñ§ß§Ñ§Ý§Ú§Ù§å §Ú §à§è§Ö§ß§Ü§Ö §Õ§Ö§Ý§à§Ó§à§Û §Ñ§Ü§ä§Ú§Ó§ß§à§ã§ä§Ú, §Ú§ç §Õ§à§ã§ä§à§Ú§ß§ã§ä§Ó§Ñ §Ú §ß§Ö§Õ§à§ã§ä§Ñ§ä§Ü§Ú, §à§ã§à§Ò§Ö§ß§ß§à§ã§ä§Ú §á§â§Ú§Þ§Ö§ß§Ö§ß§Ú§ñ. §°§Ò§à§ã§ß§à§Ó§Ñ§ß§Ñ §ß§Ö§à§Ò§ç§à§Õ§Ú§Þ§à§ã§ä§î §å§ã§à§Ó§Ö§â§ê§Ö§ß§ã§ä§Ó§à§Ó§Ñ§ß§Ú§ñ §ã§å§ë§Ö§ã§ä§Ó§å§ð§ë§Ú§ç §Þ§Ö§ä§à§Õ§Ú§é§Ö§ã§Ü§Ú§ç §á§à§Õ§ç§à§Õ§à§Ó. §±§â§Ö§Õ§Ý§à§Ø§Ö§ß§Ñ §ã§Ú§ã§ä§Ö§Þ§Ñ §á§à§Ü§Ñ§Ù§Ñ§ä§Ö§Ý§Ö§Û, §Ü§à§ä§à§â§í§Ö §Þ§à§Ô§å§ä §Ó§í§ã§ä§å§á§Ñ§ä§î §Ó §Ü§Ñ§é§Ö§ã§ä§Ó§Ö §Ü§â§Ú§ä§Ö§â§Ú§Ö§Ó §à§è§Ö§ß§Ü§Ú §Õ§Ö§Ý§à§Ó§à§Û §Ñ§Ü§ä§Ú§Ó§ß§à§ã§ä§Ú §á§â§Ö§Õ§á§â§Ú§ñ§ä§Ú§ñ. %K business activity %K business activity criteria %K business activity assessment %K effectiveness %K system of indicators %K financial indicators %K §Õ§Ö§Ý§à§Ó§Ñ§ñ §Ñ§Ü§ä§Ú§Ó§ß§à§ã§ä§î %K §Ü§â§Ú§ä§Ö§â§Ú§Ú §Õ§Ö§Ý§à§Ó§à§Û §Ñ§Ü§ä§Ú§Ó§ß§à§ã§ä§Ú %K §à§è§Ö§ß§Ü§Ñ §Õ§Ö§Ý§à§Ó§à§Û §Ñ§Ü§ä§Ú§Ó§ß§à§ã§ä§Ú %K §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à§ã§ä§î %K §ã§Ú§ã§ä§Ö§Þ§Ñ §á§à§Ü§Ñ§Ù§Ñ§ä§Ö§Ý§Ö§Û %K §æ§Ú§ß§Ñ§ß§ã§à§Ó§í§Ö §á§à§Ü§Ñ§Ù§Ñ§ä§Ö§Ý§Ú %U http://www.business-inform.net/pdf/2013/3_0/336_339.pdf