%0 Journal Article
%T EDWARD BOK: THE EDITOR AS ENTREPRENEUR
%A W. David Lewis
%J Essays in Economic & Business History
%D 2002
%I The Economic & Business History Society
%X Edward Bok, a Dutch immigrant, manifested entrepreneurial talent long before he became editor of The Ladies¡¯ Home Journal in 1889 and built it in to the world¡¯s first magazine with 1,000,000 subscribers. Like many opinion leaders in the Progressive Era, he preached Adam Smith¡¯s doctrine that pursuing self-interest is compatible with the common good. Like Theodore Roosevelt, whom he admired, he could take controversial positions without challenging the basic values of a business-oriented culture.
%U http://www.ebhsoc.org/journal/index.php/journal/article/view/118