%0 Journal Article
%T Change   Rhetoric as innovation device in Tunisian
%A Mohamed Ali ELHAOU
%J Essachess : Journal for Communication Studies
%D 2010
%I Essachess
%X Proponents of the ¡°Tunisia change¡± toward structural unemployment of young graduates highlight the ¡°change¡¯s era¡± as a unique innovative solution. In this publicity process, the Democratic Constitutional Rally (RCD) partystate plays a major communicative role. It acts indeed the same way as a huge communication agency. The party, internally, will have the responsibility to promote the presidential actions on the ground. Externally, in a gradually globalized world market where suitcaseconcepts such as ¡°good¡± or ¡°new governance¡±, ¡°democratic transition¡±, ¡°sustainable development¡± and ¡°information society¡± are plentiful, the RCD¡¯s role is therefore to be a catch-all rhetoric.
%K communication
%K change
%K Tunisia
%K innovation
%K globalization
%K TIC
%K Information society
%K telecommunication
%K unemployment
%U http://www.essachess.com/index.php/jcs/article/view/85/55