%0 Journal Article %T TASTE MASKING OF BITTER DRUGS USING DIFFERENT TECHNIQUES FOR BETTER PATIENT COMPLIANCE: AN OVERVIEW %A Nigarish Mizna %A Arora Vandana %A Bhati Savita %J Journal of Pharmaceutical and Scientific Innovation %D 2012 %I Moksha Publishing House %X Taste is an important parameter in administering drugs orally, unwanted or bitter. Bitter taste is one of the most important formulation problems that are encountered with many drugs. In case of bitter drugs therefore, it becomes very necessary to improve the patient compliance especially for pediatric and geriatric patients. To overcome this problem certain taste masking techniques with relevant technology are suggested in this article. The main aim is to combat the bitterness of the drugs using various techniques to obtain the desired patient compliance and bioavailability. %K Bitter %K Palatability %K Taste masking technology %K Taste masking substances %K Taste masking techniques. %U http://jpsionline.com/admin/php/uploads/92_pdf.pdf