%0 Journal Article
%T Why Internet didn't replaced Television in Elections but completed it
%A Gerd STROHMEIER
%J Essachess : Journal for Communication Studies
%D 2011
%I Essachess
%X The article shows that the internet has become more and more important for election campaigns, but cannot replace television as (central) mass medium for campaigning. It is argued that that potential of the internet and the potential of television for election campaigns is completely different. As a consequence, television is substantially complemented, but not substituted by the internet.
%K television
%K Internet
%K communication
%K election campaigns
%K mass media
%U http://www.essachess.com/index.php/jcs/article/view/109/81