%0 Journal Article
%T Conceptions and methods of marketing within dynamic business environment
%A J¨±rat£¿ Banyt£¿
%J Engineering Economics
%D 2008
%I 
%X Within the recent context of dynamic changes the theory and practice of marketing has faced an urgent question of what is the driving force of marketing and what theoretical and methodological awareness is necessary seeking to satisfy or form the needs of a new consumer of the XXI century? Marketing has changed, however; what is the focus of contemporary marketing discussions?
%U http://www.ktu.lt/lt/mokslas/zurnalai/inzeko/56/1392-2758-2008-1-56-07.pdf