%0 Journal Article
%T The Specific Features of Marketing Channel Design
%A Rasa Gudonavi£¿ien£¿
%A Sonata Alijo£¿ien£¿
%J Engineering Economics
%D 2008
%I 
%X Marketing channels in nowadays market might be the decision determining the failure for enterprise if it is made without evaluation of every aspect connected with the design of marketing channel. Thus enterprise in planning its marketing complex must pay considerable attention to the decisions of product distribution.
%K marketing channels
%K distribution
%U http://www.ktu.lt/lt/mokslas/zurnalai/inzeko/56/1392-2758-2008-1-56-74.pdf