%0 Journal Article
%T The role of design in promoting Fair Trade
%A Paulo Fernando de Almeida Souza
%A Ana Beatriz Simon Factum
%J Cultura Visual
%D 2009
%I Universidade Federal da Bahia
%X Nowadays, the concept of Fair Trade is increasingly taking part of decision making and product development in companies of all sizes and scopes. It is a system of trade based on direct relationships and partnerships between buyers in the global market and producers, particularly from small enterprises, aimed in achieving fair prices for products, investments in communities and cultural identity, social and environmental sustainability, and adequate labor conditions. Once Fair Trade is as a model of commercial exchanges based on sustainability and equity principles, assembling the interests of producers,consumers, communities, government and environment as a whole, it is urgent that Design and Fair Trade strategies work together in order to establish different forms of business that result in empowerment of cultural and social values, respecting the environmental aspects of evolution on Earth. This paper introduces a discussion on new alternatives of solidary business to be used as a dashboard in developing sustainable practices, focusing on the importance of designers when planning the material world, facing problems regarding to the development of societies, particularly in economical,environmental, cultural and ethical perspectives.
%K Participatory Design
%K Fair Trade
%K Business Incubator of Solidary Economy
%U http://www.portalseer.ufba.br/index.php/rcvisual/article/viewFile/3680/2710