%0 Journal Article %T Building trust into cloud %A Wenjuan FAN %A Shanlin YANG %A Jun PEI %A He Luo %J International Journal of Cloud Computing and Services Science (IJ-CLOSER) %D 2012 %I Insititute of Advanced Engineering and Science (IAES) %R 10.11591/closer.v1i3.742 %X In this paper, a three-layer trust conceptive framework for cloud is introduced, which is including both the validity of the ¡°hard trust¡± guaranteed by security mechanisms and technical devices, and ¡°soft trust¡± ensured by social, legal and human factors. In addition, the trust relationship between consumers and cloud venders is considered in our framework. Through the combination and integration of the three layer trust in the framework, the gap between these trust factors can be bridged. %U http://www.iaesjournal.com/online/index.php/IJ-CLOSER/article/view/742