%0 Journal Article
%T Marketing and Fundraising Practices Involved in the Sport Clubs
%A Hossein Allahyari
%A Seyed Hossein Mousavi
%A Shahriar Salehi
%J International Journal of Academic Research in Business and Social Sciences
%D 2011
%I Human Resource Management Academic Research Society
%X The aim of this study to identify the marketing and fundraising practices involved in the sport. The data were gathered from a researcher-made questionnaire and interviews. Results showed that coaches believed the best sources of income creation for sports clubs include ticket sales and broadcasting license, private sector participation as clubs sponsors, athletic goods sales to fans and athletes and establishment of sporting schools and, finally, private clubs.
%K Sport Clubs
%K Private Sector
%K Sponsor
%U http://www.hrmars.com/admin/pics/762.pdf