%0 Journal Article %T Tigela, caf¨¦ e x¨ªcara: diversidade formal e dinamicas de consumo na produ o das lou as brancas da cidade de S o Paulo no come o do s¨¦culo XX %A Rafael de Abreu e Souza %J Anais do Museu Paulista: Hist¨®ria e Cultura Material %D 2012 %I Universidade de S?o Paulo %X This article aims to present ideas about the forms and volumes of the refined earthenwares produced, and consumed, in S o Paulo city, during 1913 and 1937. For such, we analyze the Petybon archaeological collection, recovered from an urban archaeological site at the neighborhood of Lapa, ¨¢gua Branca/Vila Romana region. We assume that the diversity of the refined earthenwares forms dialogue with the modernity projects thought to S o Paulo, and the consumers demand whose many cultural practices had influenced the ceramic production by the Santa Catharina Pottery Factory and Matarazzo Factories United Industries. %U http://www.redalyc.org/articulo.oa?id=27325119002