%0 Journal Article
%T The Impact of Label Perception on the Consumer¡¯s Purchase Intention: An application on food products
%A Nabil Jeddi
%A Imed Zaiem
%J IBIMA Business Review
%D 2010
%I IBIMA Publishing
%X Within a context of fears concerning food raised by multiple crises and uncertainties, consumers naturally seek to reassure themselves as to the various components of food products. Here, certification remains a tool capable of reducing the consumers¡¯ doubts about product quality. This paper will try to provide an overall view on signals of quality, and investigate the different aspects of the consumer¡¯s perception of labeled foodstuffs. Through an empirical study involving a sample of 212 consumers, we have been able to determine the degree of importance consumers give labels, and to define the impact of these quality¡¯s signals on the consumer¡¯s purchase intention.
%K Product quality
%K Consumer¡¯s purchase intention
%K Label perception
%K Food products
%U http://www.ibimapublishing.com/journals/IBIMABR/2010/476659/476659.html