%0 Journal Article %T POLICY DIALOG: THE MISSING LINK IN THE 2008 ROMANIAN HUMAN PAPILLOMAVIRUS (HPV) VACCINATION PROGRAM %A Remus PRICOPIE %J Transylvanian Review of Administrative Sciences %D 2009 %I Babes Bolyai University %X The model of the traditional decision-making deciding behind the closed doors of power is strongly eroded by the new perception of democracy, as it is gradually replaced by a model dominated not by managers, but by the management of decision. This article analyzes from the social sciences perspective a) why the Romanian 2008 HPV vaccination campaign turned out to be a failure, b) what generated the strong public rejection of a policy that the Ministry of Public Health supposed would be easily accepted by the population, and especially by the targeted group ¨C the 10-11 years old girls and their parents. The article also seeks to offer recommendations, from the public communication perspective, regarding how policy dialogue and public participation might support the promotion of large-scale policies by involving the stakeholders at all stages of the decision-making process, and hence, avoiding unfounded social tensions and waste of valuable resources. %K social sciences %K HPV %U http://www.rtsa.ro/en/files/TRAS-25E-2009-8Pricopie.pdf