%0 Journal Article
%T Competi  o e estrat¨¦gias: uma an¨¢lise do Curso de Zootecnia de uma universidade privada = Competition and strategies: an analysis of an animal husbandry program in a private university
%A Jos¨¦ Carlos Morosini Zaia
%A Victor Meyer J¨²nior
%A Maria Cec¨ªlia Barbosa Lopes
%J Acta Scientiarum : Human and Social Sciences
%D 2005
%I 
%X As institui  es de educa  o superior, ao atuarem em um ambiente competitivo, est o sujeitas ¨¤s oscila  es na demanda dos cursos. O objetivo ¨¦ o de examinar a realidade do curso de Zootecnia de uma universidade privada no Paran¨¢, buscando identificar estrat¨¦gias que permitam sua viabiliza  o. A pesquisa caracteriza-se como estudo de caso. Os dados foram coletados por meio de question¨¢rio aplicado a 33 professores e 2 gestores. Para a maioria (90%) dos respondentes, a exist¨ºncia do curso ¨¦ central ao cumprimento da miss o institucional. A atratividade foi considerada estrat¨¦gica pelos participantes dapesquisa, sendo prest¨ªgio e reputa  o institucional os principais fatores de atra  o de alunos. A an¨¢lise revelou que o curso atua em um contexto competitivo, com a presen a de tr¨ºs cursos similares. As conclus es indicam a necessidade de melhoria no gerenciamento docurso, especialmente a  es de marketing, melhoria da qualidade acad¨ºmica e integra  o entre pol¨ªticas institucionais e gest o do curso. Higher education institutions, by functioning in a competitive environment, are subjected to fluctuations in the demand of their academic programs. The purpose of this research is to examine the Animal Husbandry program of a private university in Paran¨¢, seeking strategies that lead towards its feasibility. This research is characterized as a case study. Data were collected by applying a questionnaire to 33 faculty members and two administrators. For the majority (90%) of the respondents, the program is central to the mission of the university. Attractiveness was considered a strategic element, while prestige and reputation of the university the most relevant factors. Analysis revealed that the program is functioning in a competitive environment where there are two other similar programs. The need to improve the management of the program especially in areas such as marketing, academic quality and integration between institutional policies and management of the program is stressed.
%K estrat¨¦gia
%K competi  o
%K educa  o superior
%K zootecnia
%K strategy
%K competition
%K higher education
%K animal husbandry
%U http://periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/1177/599