%0 Journal Article %T The motivational mechanism of innovative development: components and the condition of its market structure %A O.V. Prokopenko %J Marketing ¨¬ Mened£¿ment Innovac¨¬j %D 2011 %I Sumy State University %X It is defined the condition of the modern motivational mechanism of innovative development of market type as a result of allocation of components of the motivational mechanism depending on elements to the market and estimations of effectiveness of each of the allocated components. %K motivational mechanism %K innovative development %K market structure of the mechanism %K mechanism components %U http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_1_167_175.pdf