%0 Journal Article
%T Introduction procedure of marketing testing innovative products in practical activity of industrial enterprises
%A E.I. Nagornyy
%J Marketing ¨¬ Mened£¿ment Innovac¨¬j
%D 2010
%I Sumy State University
%X The article considers the relevance of implementing marketing testing procedures in practical activities of industrial enterprises that develop, manufacture and sales of new or innovative products.
%K innovation activity
%K test marketing
%K market adequacy
%K new and innovative products
%U http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_2_43_50.pdf