%0 Journal Article
%T Innovative solution ¨C key factor for sustainable development of modern business
%A O.F. Gryshchenko
%J Marketing ¨¬ Mened£¿ment Innovac¨¬j
%D 2011
%I Sumy State University
%X The article examines the approaches of modern scientists to the definitions of "decision" and "administrative decision". The author offered a definition of "innovative solution", and the principles of innovation decision-making and the role of the adoption of innovative solutions in the economic activities of modern enterprises.
%K decision
%K alternative
%K innovative solutions
%K effective management
%K sustainable development
%U http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_1_120_127.pdf