%0 Journal Article %T Ecological innovations are a way of market development ecologically clean commodities %A O.V. Belyakova %J Marketing ¨¬ Mened£¿ment Innovac¨¬j %D 2011 %I Sumy State University %X The key factors of competition success are considered at development of ecological marketing strategy; the value of introduction of ecological innovations is probed in activity of enterprises for providing of steady development; the list of ecological innovations and difficulties which arise up on the stage of their development is given. %K ecological marketing %K ecological innovations %K ecologization %K ecological market %K ecological management %K ecological efficiency %U http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_268_272.pdf