%0 Journal Article %T HERITAGE AND TOURISM: THEORETICAL AND EMPIRICAL ISSUES %A Tiziana Cuccia %A Ilde Rizzo %J Tourismos : an International Multidisciplinary Journal of Tourism %D 2011 %I University of the Aegean %X It is a common opinion that culture and tourism are strictly complementary activities because of the positive externalities that culture generates on tourism. In this paper, we aim at evaluating this common opinion. Firstly, we explore the concept of cultural tourism and the different definitions provided in the literature; secondly, we show the role that cultural tourism can play in Italy and particularly in Sicily, reporting the main results of some empirical studies, and finally we analyse the related policy implications. From this point of view, it is worth exploring how different institutional arrangements are able to deal with the vertical and horizontal fragmentation of competencies and to offer solutions for the governance of the interaction of the different actors (public, private, no profit) in order to enhance the above mentioned positive externalities. %K Tourism %K Culture %K Heritage %K Seasonality %U http://www.chios.aegean.gr/tourism/VOLUME_6_No3_art02.pdf