%0 Journal Article
%T PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER?
%A Patricea Elena BERTEA
%A Ovidiu I. MOISESCU
%J Management & Marketing
%D 2011
%I Universitaria Press Craiova
%X The present study analyzes the influence of price level in the case of onlineshopping for travel services. The methodology used is a quasi experimentdeveloped in the online environment. The analysis is made within groups andfollows three scenarios which depend on the level of brand awareness.Inside each scenario price takes two levels: similar to competition andsmaller than competition. Results show that price does not have an influenceon all types of perceived risk and that its influence depends also on the brandawareness component.
%K perceived risk
%K price
%K online travel agencies
%K e-commerce
%K etourism
%U http://www.mnmk.ro/documents/2011/3_Bertea_Moisescu%20FFF.pdf