%0 Journal Article
%T Tourism Heritage ¨C An Important Dimension for Assessing/Shaping a City¡¯s Image. Study Case: Bucharest
%A Aurelia-Felicia ST£¿NCIOIU
%A Nicolae TEODORESCU
%A Ion P£¿RGARU
%A Anca-Daniela VL£¿DOI
%J Theoretical and Applied Economics
%D 2011
%I General Association of Economists from Romania
%X In a world where, lately, on one hand, more destinations can be ¡°replaced¡± one for the other and the tourists¡¯ desire to find a mean of expressing their own identities (Morgan, Pritchard, 2004, pp. 50-80) is more and more evident, and, on the other hand, the image is gradually replacing the identity, leads to the fact that the authenticity of every single aspect that one community has needs to be assessed and reassessed from an economical and socio-cultural point of view.
%K tourism destination
%K tourism image
%K regional tourism brand
%K forms of tourism
%K destination marketing.
%U http://store.ectap.ro/articole/586.pdf