%0 Journal Article %T Strongly Robust and Highly Secured DWT-SVD Based Color Image Watermarking: Embedding Data in All Y, U, V Color Spaces %A Baisa L. Gunjal %A Suresh N. Mali %J International Journal of Information Technology and Computer Science %D 2012 %I MECS Publisher %X In this paper ¡®DWT-SVD¡¯ based Color Image Watermarking technique in YUV color space using Arnold Transform is proposed. The RGB color image is converted into YUV color space. Image is decomposed by 3 level DWT and then SVD is applied. The security is increased with watermark scrambling using Arnold Transform. The watermark is embedded in all Y,U and V color spaces in HL3 region. The decomposition is done with ¡®Haar¡¯ which is simple, symmetric and orthogonal wavelet and the direct weighting factor is used in watermark embedding and extraction process is used. PSNR and Normalized Correlations (NC) values are tested for 10 different values of flexing factor. We got maximum PSNR up to 52.3337 for Y channel and average value of NC equal to 0.99 indicating best recovery of watermark. The proposed scheme is non blind and strongly robust to different attacks like compression, scaling, rotation, cropping and Noise addition which is tested with standard database image of size 512x512 and watermark of size 64X64. %K DWT-SVD %K Arnold Transform %K YUV color space %K PSNR %K NC %U http://www.mecs-press.org/ijitcs/ijitcs-v4-n3/v4n3-1.html