%0 Journal Article
%T THE SOCIOLOGICAL PORTRAIT OF PROVINCIAL UNIVERSITY ENTRANTS ON THE EXAMPLE OF UST-ILIMSK CITY
%A Filipp Rozanov
%A Nadejda Loseva
%J Sovremennye Issledovania Social£¿nyh Problem
%D 2012
%I Nau?no-innovacionnyj Centr
%X The article presents the results of sociological study carried out to obtain a general model of ideas, expectations and preferences of provincial students in their attitude to higher education. The received results are presented in the form of diagrams. Provides a general interpretation of the data and on their basis are proposed recommendations for development marketing strategy and campaign to attract university entrants to the provincial university.
%K sociological study
%K university entrants
%K provincial university
%K advertising campaign
%K marketing strategy
%U http://sisp.nkras.ru/issues/2012/1/rozanov.pdf