%0 Journal Article %T How matrix models can support generic medicine prescribing %A Robert Janknegt %A PharmD %A PhD %J Generics and Biosimilars Initiative Journal %D 2012 %I Pro Pharma Communications International %X This paper describes the design of currently available matrix models and assesses the experience with these models to date. Matrix models provide a valuable tool to facilitate transparent and interactive evidence-based medicine prescribing. In many cases, generically available drugs perform well because of the documented effects on clinically relevant endpoints, good clinical efficacy, extensive experience, and documented long-term safety. Taking the lower acquisition cost of generic drugs into account as well, matrix models can be used effectively to promote the use of generic drugs. %K InforMatrix %K matrix models %K System of Objectified Judgement Analysis (SOJA) %U http://gabi-journal.net/how-matrix-models-can-support-generic-medicine-prescribing.html