%0 Journal Article
%T A Sociedade do Consumo, Os Media e A Comunica  o nas Obras Iniciais de Jean Baudrillard Consumption Society, Medias and the Consumption Society in Jean Baudrillard Initial Works
%A Tarcyanie Cajueiro Santos
%J Gal¨¢xia
%D 2011
%I Pont¨ªficia Universidade Cat¨®lica de S?o Paulo
%X Este texto objetiva refletir sobre as rela  es entre comunica  o e consumo tomando como refer¨ºncia os livros de Baudrillard: O sistema dos objetos, A sociedade de consumo e Para uma cr¨ªtica da economia pol¨ªtica do signo, pois eles apontam para um per¨ªodo de transi  o, em que o autor busca combinar as teorias do signo com as cr¨ªticas marxistas do capitalismo. Do ponto de vista te¨®rico, o marxismo ¨¦ substitu¨ªdo pela semiologia, e, do ponto de vista social, a t¨¦cnica e o consumo tornam-se centrais na vida das pessoas. A partir da¨ª, procura-se analisar a pertin¨ºncia te¨®rica destes enfoques, levando em considera  o a sociedade medi¨¢tica. This text aims to reflect on the relations between communication and consumption by taking as reference the books of Jean Baudrillard: The System of Objects, The Consumer Society and For a Critique of Political Economy of the Sign, which are representative of transition period when the author tries to combine the theories of the sign with the Marxist critics of capitalism. From a theoretical standpoint, Marxism is replaced by semiotics, and from the social point of view, technique and consumption have become central to people¡¯s lives. From there, we try to analyze the theoretical relevance of these approaches, considering the media society.
%U http://revistas.pucsp.br/index.php/galaxia/article/view/3566