%0 Journal Article
%T The Study of Cultural Soft Power under the Construction of New Rural Areas
%A Junjie LI
%A Konglai ZHU
%A Xiang WANG
%J Cross-Cultural Communication
%D 2012
%I Canadian Academy of Oriental and Occidental Culture
%R 10.3968/2304
%X Culture is the core element of soft power, and it is also closely related to the construction of new rural areas. To achieve the overall goal of socialism with Chinese characteristics, the developing of country is not only the key point but also the difficult one. In this article, the authors firstly do a brief overview of the concept and meaning of soft power, and then show the importance and necessity of the cultural soft power to make a new sustainable development of country. But today the construction of rural cultural soft power is not optimistic, and the four key problems are as follows: the public cultural projects can not meet the demands of new rural construction, and the government show less attention to the cultural construction of rural areas .Besides, the defective management of rural culture and the insufficient quality of the peasants do exist in rural areas .Therefore, addressed the above issues, authors put forward several suggestions. At first, build and improve the new rural cultural soft power system. Furthermore, make the grassroots government work in the construction of cultural soft power. What¡¯s more, increase the cultural resources and enhance the services of rural public culture. Finally, improve the overall quality of the peasants and cultivate new peasants. Key Words: New rural construction; Cultural soft power; Rural cultural construction. R¨¦sum¨¦: La culture est l¡¯¨¦l¨¦ment central de la puissance douce, et de la culture et le d¨¦veloppement rural sont ¨¦troitement li¨¦s atteindre l¡¯objectif global du socialisme aux caract¨¦ristiques chinoises, en mettant l¡¯accent sur les zones rurales, les zones rurales est ¨¦galement difficile dans le pr¨¦sent document, le concept. de la puissance douce et pour un bref aper u du contenu, l¡¯analyse de la puissance culturelle douce de la nouvelle importance du d¨¦veloppement durable dans les zones rurales et la n¨¦cessit¨¦. Mais aujourd¡¯hui, la construction des r¨¦gions rurales du soft power culturel n¡¯est pas optimiste, il ya un manque de public rural projets culturels ne peuvent pas r¨¦pondre aux exigences strictes de la construction rurale nouvelle, la construction culturelle des cadres de base en milieu rural ¨¤ l¡¯attention et le niveau de sensibilisation ne suffit pas, la gestion de la culture en milieu rural doit ¨ºtre renforc¨¦e, la qualit¨¦ globale en milieu rural la science retard scolaire, l¡¯agriculteur n¡¯est pas ¨¦lev¨¦s quatre questions, afin d'aborder les questions ci-dessus pour construire et am¨¦liorer la nouvelle rurale syst¨¨me culturel soft power, ¨¤ renforcer la capacit¨¦ des ruraux aux services
%K New rural construction
%K Cultural soft power
%K Rural cultural construction
%U http://cscanada.net/index.php/ccc/article/view/2304