%0 Journal Article
%T Corporate Philanthropy in Top Romanian Companies
%A Ana-Maria PETRACHE
%J Economia : Seria Management
%D 2011
%I Editura ASE
%X This paper aims to provide an insight on the CSR activities developed by top Romanian companies and to analyze whether some economic indexes as number of employees and turnover have a considerable impact on the decision of companies to involve in social responsible activities. The approach is based on a cross-analysis of the statistical weight of donations for eight top company donors in 2007 in Romania. By reviewing the results of the research, the author considers the opportunity to develop a case for CSR, even in its basic form: philanthropy, as a premise for long run social performance.
%K corporate philanthropy
%K corporate social responsibility
%K microeconomic indexes
%K stakeholders
%U http://www.management.ase.ro/reveconomia/2011-2/13.pdf