%0 Journal Article
%T The Influence of Memetic Primers in Online Comments in Video Game Blogs
%A Ibrahim Yucel
%J Advances in Internet of Things
%P 63-73
%@ 2161-6825
%D 2012
%I Scientific Research Publishing
%R 10.4236/ait.2012.23008
%X Through investigating a particular blog, several factors were found which have significant influence on reader actions. This study uses the term ¡°memetic primers¡± for those styles that most often cause readers to take notice of a particular comment, remember information included in it, and take action. The memetic primers were derived in a discourse analysis. The study discovered the memetic primers using logic-of-inquire approach to the online comments. While evidence indicated that the usefulness of some primers was low, it emerged those negatively written comments where the most common impact on a comment¡¯s volume.
%K Computer-Mediated Communication
%K Social Networking Site Design and Use
%K Virtual Worlds/Avatars/Proxies
%K Community Analysis and Support
%K Virtual or Physical
%K Entertainment/Games
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=21353