%0 Journal Article %T Contexto social e imagin¨¢rio organizacional moderno %A Freitas %A Maria Ester de %J Revista de Administra£¿£¿o de Empresas %D 2000 %I Funda??o Get¨²lio Vargas %R 10.1590/S0034-75902000000200002 %X this article analyzes some changes happened in the social-organizational environment and the answers given them by big businesses, mainly ones related to a specific imaginary created in order to legitimate them as a central social actor. %K organizational environment %K organizational culture %K organizational imaginary. %U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S0034-75902000000200002&lng=en&nrm=iso&tlng=en