With the growing ownership of multiple technology
devices, and the contribution of mobile travel bookings to the overall travel
market, it is critical to investigate the hotel searching and booking process
for different device users. This research investigates four categories of
device users via a survey with 383 respondents, in the context of search
behaviour and information sources used. The results reveal that search engines
and family and friends are the most frequently used information sources while
the personal computer (PC) is the most used device for both searching and booking.
However, there is a significant difference in how these device users engage
with information sources, specifically online travel agents (OTAs) and search
engines. Furthermore, device users favor one device and are unlikely to switch
devices during the search process.
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