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Search Results: 1 - 10 of 1773 matches for " personal advertisements "
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A vida sexual dos anúncios pessoais: Uma revis?o da literatura
Análise Psicológica , 2007,
Abstract: the current review covers the scientific literature that uses personal advertisements published in the press, on the internet and in other media as a source of data. the reviewed studies can be separated into three non-discreet categories: (1) the analysis of courtship patters in men and women, (2) the analysis of gender and sexuality patterns in their relation with sexual orientation, and (3) the analysis of hiv sexual risk and protective behaviours, in particular among gay men. advantages and limitations of the use of personal ads within the context of scientific research are discussed, as well as the impact of increased popularity of the internet upon this phenomenon.
Romantic Relationship and Self —The Sino-USA Differences of Online Dating Advertisements

刘烯琴, 任孝鹏
Advances in Psychology (AP) , 2013, DOI: 10.12677/AP.2013.35038
Abstract: 在中、美婚恋网站上各选取50名用户的择偶启事,将其自由陈述的内容分为内在特征/外在特征、自我描述/配偶要求两个维度,四大类型,其中外在特征又细分为以经济背景为要素的附属特征,和以身材、相貌为要素的体貌特征,以分析择偶行为的文化差异和性别差异,结果表明,1) 中国择偶者比美国择偶者更重视外在特征,尤其体现在对配偶外在特征要求及对自己外在体貌特征的描述上,表明中国人比美国人互依自我更强;2) 中国择偶者比美国择偶者更多对配偶提出要求,无论是内在特征要求还是外在特征要求,而在自我描述总数量上没有差异;3) 男性择偶者比女性择偶者更多描述自己的外在附属特征;4) 女性择偶者比男性择偶者更多对配偶外在特征提出要求;5) 中国女性比中国男性更多对配偶的外在附属特征提出要求。
We selected 50 personal ads on the Chinese dating website and another 50 on the American dating website, and coded the free-texts into two dimensions including self-descriptions/partner-descriptions and in- ternal attributes/external characteristics to compare the culture and gender differences. The external charac- teristics were divided into physical appearances and affiliated characteristics featured by economic back- ground. The numbers of the descriptions of each dimension illustrated the extent the advertisers valued it. Results showed that, 1) Chinese valued external characteristics more than American, especially the physical appearances which demonstrates that Chinese had stronger interdependent self-construals than American; 2) Chinese asked for more requirements than American, including internal or external attributes; 3) Male de- scribed their own affiliated characteristics more than female; 4) Female asked for external characteristics more than male; 5) Chinese female asked for more affiliated
Verification of Evolutionary Hypothesis on Human Mate Selection Mechanism in Cross-Culture Context

Yue Guoan,Chen Hao,ZHANG Yanyan,

心理学报 , 2005,
Abstract: 通过对404例天津和432例Boston征婚启事的内容分析,结果发现:(1)男性更关注未来异性配偶的相貌、身材信息,而女性更关注对方的资源与承诺信息,但天津男女征婚者在这两方面都表现得更为强烈;(2)男性随年龄增长,会倾向于更大程度地寻找比自己小的女性,而中美女性则较稳定;(3)Boston人的配偶选择年龄空间较天津人广;(4)在个性特质方面,天津人更关注承诺性,Boston人更关注精神性与“享乐性”。结果表明,进化心理学对男女间差异有较大解释力,但对中美之间的文化差异却缺乏足够说服力。
Which One of Standardization or Customization Works the Best When It Comes to Online Marketing?  [PDF]
Ashraf Hossain, Rashad Yazdanifard
American Journal of Industrial and Business Management (AJIBM) , 2015, DOI: 10.4236/ajibm.2015.52006
Abstract: Online marketing has influenced the consumers all around the world. This opens up a way for the small enterprises to enter the international market and enjoy the benefits like the MNCs located in different parts of the world. Advertising products and manipulating the customers to buy is one of the techniques used by the international companies. As a result some companies take standardization as an incentive to attract customers while some use customization or personalization to manipulate them. This as a result that has created a debate between different marketers to choose a beneficial way to satisfy by attracting different customers. This article focuses on various problems which marketers face in terms of online retailing as well as different obstacles encountered by consumers while making buying decisions for standardized or customized products through online Medium (Internet).
The Effects of a Health-Based Context on Memory for Advertisements  [PDF]
Sundus Mahdi, Adrian Furnham
Psychology (PSYCH) , 2016, DOI: 10.4236/psych.2016.78117
Abstract: This study looked at whether heath-based advertisements were remembered when placed in a health (congruity) or non-health (incongruity) based television programme and the extent to which participant involvement influenced recall. The study aimed to test whether programme context had an effect on memory for congruent or incongruent advertisements. Sixth-form students watched either a health or non-health programme, with health or non-health centre-break advertisements. Sessions took place during the morning and afternoon. Free recall and cued recall tests were administered to test memory for the TV adverts. Results found no support for the cognitive priming theory, cognitive interference theory or for contrast effects. The study found little evidence to support any theory as to why programme surround should influence the recall of health advertisements. Limitations of the study are considered.
Propagandas institucionais televisivas e resistência
Roso, Adriane;Gass, Rosinéia Luisa;Romanini, Moisés;
Psicologia em Estudo , 2011, DOI: 10.1590/S1413-73722011000100010
Abstract: this is a qualitative exploratory study related to the use of television institutional advertisements and mass media discourses (symbolic forms) mediated by governmental agents and by a private institution in favor of companhia vale do rio doce privatization. supported by the depth hermeneutics and critical discourses studies, the aim of the study was to demonstrate how these symbolic forms may serve to establish and reinforce relations of domination. considering the mass media has the legal responsibility to inform and educate critically the citizens and the television institutional advertisements in focus only stimulate and value the neoliberal politics pro-privatization, it was concluded that these symbolic forms may be reinforcing the relations of domination.
The influence of advertising messages on the smoking habits of teenagers
Aristidis Vasilopoulos,Ζoi Roupa,Κonstantinos Gourgoulianis
Pneumon , 2011,
Television Advertisements: A Reception Study
Figen Ebren,Ye?im ?elik
Turkish Online Journal of Qualitative Inquiry , 2011,
Abstract: This paper focuses on an analysis of advertising reception and explores how audiences interpret advertisements. The study attempted to answer how female and male participants interpret advertisements with symbolic expressions and advertisements with direct messages. The main purpose is to define differences in interpretation of advertisements based on gender. In this process, a two-stage approach is employed in order to examine the audience reception in the context of television advertising. In this study, we first identified the characteristic features of the advertisements, later we intended to explore the reception of advertisements. The first stage of the study evaluated the contribution of 21 participants in Antalya, Turkey determined by snowball sample with male and female participants within the age range 21-55 years. The participants articulated written reactions to two advertisements instantly displayed on computer screen. Participants were subject to viewing those advertisements and responding ready-made questions on paper. In the second stage, considering H ijer (1990)’s study, a focus group discussion was conducted in order to reveal more detailed information as a second stage of the research. This group consisted of 10 participants of the first stage. A semi-structured focus group discussion was employed for our study which allowed group interaction. Our findings revealed a difference in interpretation based on the gender of the participant. This reception study is one of the few researches done in the field in Turkey. It is also expected to make a contribution to gender studies.
The Use of Metaphors in Advertising. A Case Study and Critical Discourse Analysis of Advertisements in Cosmopolitan
Abuczki, ágnes
Argumentum , 2009,
Abstract: The aim of this study is to draw attention to the ways the media use and manipulate people's thinking by applying a specific type of figure speech, namely metaphor in advertisements. I try to investigate the relationship between individual psychology, metaphor and the media by means of a case study of the metaphors contained in two issues of the Cosmopolitan magazine, the original American issue and a Hungarian version. A model is proposed in my essay whereby people's thinking is structured by metaphor. Magazines such as the Cosmopolitan have the power to influence the way that people, and therefore, societies construct abstract domains such as interpersonal relationships, health, and beauty. In the first half of this paper, I will explain the relationship between consumerism and advertising; and I will also provide a definition of metaphors, describe their component parts, observe their role from a cognitive perspective, and provide a brief historical overview of the research of metaphors. In the second part of the paper, I will present my research of a collection of metaphors – categorized according to their source domains – found in the adverts of the magazine.
Adequacy of pharmacological information provided in pharmaceutical drug advertisements in African medical journals
Oshikoya,Kazeem A.; Senbanjo,Idowu O.; Soipe,Ayo;
Pharmacy Practice (Internet) , 2009, DOI: 10.4321/S1886-36552009000200006
Abstract: pharmaceutical advertisement of drugs is a means of advocating drug use and their selling but not a substitute for drug formulary to guide physicians in safe prescribing. objectives: to evaluate drug advertisements in nigerian and other african medical journals for their adequacy of pharmacological information. methods: twenty four issues from each of west african journal of medicine (wajm), east african medical journal (eamj), south african medical journal (samj), nigerian medical practitioner (nmp), nigerian quarterly journal of hospital medicine (nqjhm) and nigerian postgraduate medical journal (npmj) were reviewed. while eamj, samj and nmp are published monthly, the wajm, nqjhm and npmj are published quarterly. the monthly journals were reviewed between january 2005 and december 2006, and the quarterly journals between january 2001 and december 2006. the drug information with regards to brand/non-proprietary name, pharmacological data, clinical information, pharmaceutical information and legal aspects was evaluated as per world health organisation (who) criteria. counts in all categories were collated for each advertiser. results: forty one pharmaceutical companies made 192 advertisements. 112 (58.3%) of these advertisements were made in the african medical journals. pfizer (20.3%) and swipha (12.5%) topped the list of the advertising companies. four (2.1%) adverts mentioned generic names only, 157 (81.8%) mentioned clinical indications. adults and children dosage (39.6%), use in special situations such as pregnancy and renal or liver problems (36.5%), adverse effects (30.2%), average duration of treatment (26.0%), and potential for interaction with other drugs (18.7%) were less discussed. pharmaceutical information such as available dosage forms and product and package information {summary of the generic and proprietary names, the formulation strength, active ingredient, route of administration, batch number, manufactured and expiry dates, and the manufacturer
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