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Search Results: 1 - 10 of 5164 matches for " internet shopping "
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HESITANCY TOWARDS ONLINE SHOPPING, A STUDY OF PAKISTANI CONSUMERS
Usman YOUSAF,Mohsin ALTAF,Noman SARWAR,Syed Ali Hassan SHAH
Management & Marketing , 2012,
Abstract: To study the influence of Perceived cost, risk, convenience and enjoyment on online consumer purchases. Being more convenient online shopping seems painless compared to in store shopping, why consumers are still reluctant to shop online?.A sample of 220 questionnaires was filled from different departments at University of Sargodha. Respondents were asked to fill the questionnaire based on four factors (Perceived cost, Perceived risk, Perceived convenience, Perceived enjoyment), there were 2 general questions. Out of 220, 207 questionnaires were returned. One sample test is applied in this study to check the reliability of independent variables. Analysis was also done on basis of gender and their ages. The most important factor out of four, which can persuade the customer's online buying decision, is delivery cost for purchased items and it has negative relationship with dependent variable, moreover perceived risk has also negative relationship with dependent one. Perceived convenience and Perceived enjoyment has positive relationship with online shopping preference. As online shopping is easier to do but due to extra delivery cost and risk factors consumers do not adopt online shopping and these factors should be minimized to promote online shopping. Online shopping should be promoted and to gain the consumer confidence, delivery cost and risk factor should be minimized. As online shopping is easier to do as compared to offline shopping but people still reluctant to use internet for online shopping, so to promote online shopping delivery cost and risk factor should be minimized to gain consumers attraction and confidence. People want to experience online shopping but it won’t be promoted until delivery cost and perceived risk factors be reduced. A little work has been done on exploring the factors that influence the online buying decision. These factors are called situational factors and include delivery charges, risk factors, convenience factors and enjoyment factors. In Pakistan consumers are not too much affiliated to online shopping as compared to European countries and not too much researches have been done related to online shopping in Pakistan , so this research been conducted to promote online shopping.
What are the Benefits of Continued Purchasing through the Internet? A Study of South Korean Consumers  [PDF]
Kanokwan Atchariyachanvanich, Noboru Sonehara, Hitoshi Okada
Journal of Service Science and Management (JSSM) , 2008, DOI: 10.4236/jssm.2008.11010
Abstract: Since keeping the customer purchasing a product/service is essential to maintaining the profitability of any business, the continuance of purchasing through the Internet is vital to online business. This study is one of the few attempts to investigate the perceived benefit factors affecting customers’ intention to continue purchasing through the Internet. Ac-cording to a multiple regression analysis of online questionnaires filled out by 998 online customers in South Korea, extrinsic benefits measured in terms of time and money savings as well as intrinsic benefits measured in terms of pleas-ure, novelty, and fashion involvement have strong effects on the repurchase intention. Our findings indicate that cus-tomer retention must be promoted in Internet shopping by guaranteeing not only extrinsic benefits but also intrinsic benefits. This study discusses the relevant techniques of providing those benefits to customers and guidelines for future research.
INTERNET USE ADOPTION AMONG ACADEMICIANS: Comparing Innovative Adopters and Other Adopter Types
Norazah BTE MOHD SUKI,Norbayah BTE MOHD SUKI
The Turkish Online Journal of Distance Education , 2006,
Abstract: Online shopping represents an innovation to be adopted or rejected by online consumersglobally. Previous experiences and knowledge of innovation are the main factors affectingpeoplea s willingness to adopt a new innovation. We explore how Internet use differsbetween academicians who are innovative adopters and other types of adopters.Academicians who are innovative adopters are hypothesized to: have more years of experience on online shopping, have greater frequency of purchase, and pay a higher price for items purchased online.Data were collected from 301 respondents. Results provide new perspective on innovativeadopters among Malaysian academicians; they have less experience than other adopters inshopping for products online, make fewer purchases online and pay small amount ofmoney in shopping for products online than other adopters. Directions for future research are also discussed.
Lealdade em compras online versus offline: reflex?es sobre os fatores relevantes
Gouvêa, Maria Aparecida;Oliveira, Braulio;Nakagawa, Sandra Sayuri Yamashita;
Organiza??es & Sociedade , 2013, DOI: 10.1590/S1984-92302013000100004
Abstract: the aim of this study was to identify the aspects relating to customer loyalty to the supplier and to the channel, specifically the possible differences between those who buy and those who do not buy on the internet. as well as a review of the literature, a qualitative survey with 30 buyers of books, cds and dvds was carried out. the results indicate that the main attraction of purchasing on the internet is practicality and convenience while discouraging factors included reliability and financial aspects. as regards loyalty to the supplier, with offline shopping shop assistant help, store location / ease of access and satisfaction with previous experience of purchase and price competitiveness were mentioned. online, the most important aspects were satisfaction with previous experience of purchase, the availability of information about products and price competitiveness.
Um estudo empírico sobre os benefícios da procura e do uso da Internet como fonte de informa??es
Hernandez, José Mauro da Costa;
Revista de Administra??o Contemporanea , 2002, DOI: 10.1590/S1415-65552002000300009
Abstract: this study replicates previous studies focusing on consumer information search benefits and introduces the internet as a source of information to investigate whether its users obtained more benefits in the purchase of new automobile than non-users. the results, besides allowing the identification of a large set of search determinants, also permitted to conclude that buyers that used the internet as a source of information spent more time searching than buyers that did not use the internet. this finding is likely to result from the different search profiles of both groups (internet users are younger, more educated, and have higher income, characteristics usually associated with more search). when both groups were analyzed together, it was found that time spent on search was not positively associated with higher discounts in the purchase of the new automobile. however, when the two groups were separated and analyzed, it was found that time spent on search was positively associated with higher discounts for the group of internet users but not for the group of non-users. findings are discussed and modifications in the theoretical model are suggested.
A Study On Students' Attitude Towards Online Shopping In India
Vipul Patel
Indian Streams Research Journal , 2012,
Abstract: To ensure the success of online business, it is important for the retailers to understand their targeted customers. The aim of this study examines the significance of attitude toward online shopping. The objective of the study was to determine relationship between utilitarian orientation, hedonic orientation and perceived benefits with attitude toward online shopping. A five-level Likert scale was used to determine students' attitudes towards online shopping. A self-administered questionnaire, based on prior literature, was developed and a total of 173 students were selected by random sampling. The analysis demonstrated the determinants of consumers' attitudes towards online shopping.
A Study On Students' Attitude Towards Online Shopping In India
Vipul Patel,A.K.Asthana
Indian Streams Research Journal , 2012,
Abstract: To ensure the success of online business, it is important for the retailers to understand their targeted customers. The aim of this study examines the significance of attitude toward online shopping. The objective of the study was to determine relationship between utilitarian orientation, hedonic orientation and perceived benefits with attitude toward online shopping. A five-level Likert scale was used to determine students' attitudes towards online shopping. A self-administered questionnaire, based on prior literature, was developed and a total of 173 students were selected by random sampling. The analysis demonstrated the determinants of consumers' attitudes towards online shopping.
Das Verhalten von Online-Konsumenten und dessen Beziehung zu soziodemographischen und den Faktoren shopping orientation‘, ‘need for emotion’ und fashion leadership‘
Burkolter, D.,Kluge, A.
Journal of Business and Media Psychology , 2011,
Abstract: Da Online-Shopping in eine Konsolidierungsphase eintritt, entsteht ein Bedarf an Forschung, die internetbasiertes Kaufverhalten für unterschiedliche Produktkategorien differenziert. Des Weiteren müssen interindividuelle Unterschiede beim Online-Shopping einbezogen werden. Daher wurde in Deutschland eine Umfrage (N = 405) durchgeführt, in der die Informationssuche und das Einkaufsverhalten im Internet für neun verschiedene Produktkategorien erfasst wurden. Weiterhin wurden soziodemographische und individualpsychologische Variablen (Einkaufsorientierung [shopping orientation], Bedürfnis nach emotionaler Stimulation [need for emotion], und Mode-Führerschaft [fashion leadership]) erfasst. Die Ergebnisse zeigen signifikante Unterschiede bei der Online-Informationssuche sowie dem Einkaufsverhalten bezüglich des Geschlechtes, dem Besch ftigungsstand und dem Bildungsgrad. Darüber hinaus standen die individualpsychologischen Variablen auf unterschiedliche Weise mit dem Einkaufsverhalten im Internet in Beziehung. Die Befunde werden mit Blick auf die künftige Entwicklung des Internet sowie auf wissenschaftliche und praktische Erkenntnisse diskutiert.
A Survey of the Effect of Consumers' Perceived Risk on Purchase Intention in E-Shopping
Mansour Samadi,Ali Yaghoob-Nejadi
Business Intelligence Journal , 2009,
Abstract: This research paper aims to compare the perceived risk level between Internet and store shopping, and revisit the relationships among past positive experience, perceived risk level, and future purchase intention within the Internet shopping environment. To achieve the research objectives and test hypotheses, paired sample t–test is used to analyze the mean differences of the individual and overall perceived risk levels in two buying situations. In addition, to analyze the relationships among shopping experiences, perceived risk, and purchase intention variables, Pearson correlation analysis and linear regression are used. The research revealed that consumers perceived more purchasing risk from the Internet than from the store. A more positive online shopping experience led to consumers%#39; less perceived purchasing risk level in the Internet. And a higher perceived risk led to less future purchasing intention from the Internet.
Driving online shopping: Spending and behavioral differences among women in Saudi Arabia
Al-maghrabi, T.,Dennis, C.
International Journal of Business Science and Applied Management , 2010,
Abstract: This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia. The sample consists of 650 female respondents. A structural equation model confirms model fit. Perceived enjoyment, usefulness, and subjective norms are determinants of online shopping continuance in Saudi Arabia. High and low online spenders among women in Saudi Arabia are equivalent. The structural weights are also largely equivalent, but the regression paths from perceived site quality to perceived usefulness is not invariant between high and low e-shoppers in Saudi Arabia. This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The research model explains 60% of the female respondentsa€ intention to continue shopping online. Online strategies cannot ignore either the direct and indirect spending differences on continuance intentions, and the model can be generalized across Saudi Arabia.
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