The aim of this study is to develop a valid scale to measure the
construct of the sexual-moral attitudes of Chinese college students. Based on
open questionnaire investigation, in-depth interviews, exploratory factor
analysis and confirmatory factor analysis, the 20-item Sexual-Moral Attitudes
Scale (SMAS) was developed and emerged with good psychometric properties. The
multi-hierarchy and multi-dimension construct was confirmed. It can be
concluded that contemporary Chinese college students has two moral criteria
systems to regulate their sexual behaviors. The first one is the Basic Sexual-Moral Principles, which
includes two first-hierarchy dimensions as Sense
of Responsibility and Sense of Ethics;
the second one is Strict Sexual-Moral
Principles, which includes three first-hierarchy dimensions as Being in Love, Chastity and Fidelity.
This paper designs methods of product differences testing and preference testing by using triangle taste tests data. Binomial distribution theory and hypothesis test method are employed since that the existing statistical inference methods of triangle taste tests methods for sensory and quality analysis of cigarette products have some shortcomings. Finally, two case studies are provided, which have very important managerial implication to cigarette enterprises.