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Search Results: 1 - 10 of 399 matches for " Willingness to pay "
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Are Midwestern fish retailers willing to pay more for regionally grown fresh-on-ice fish?  [PDF]
Rejeana M. Gvillo, Kwamena Quagrainie, Nicole Olynk, Jennifer Dennis
Agricultural Sciences (AS) , 2013, DOI: 10.4236/as.2013.46A006
Abstract: The fish and seafood market in the Midwestern region of the United States is currently dominated by frozen products. Fish producers in the region may be able to market their products as fresh, regionally grown and farmed fish. Fish producers may be able to supply fresh fish products that have not been previously frozen but preserved fresh with ice. The study examined retailers’ willingness to pay more for Midwestern fresh fish adopting the literature on consumers’ willingness to pay for market services or products, assuming that retailers understand their customers, and that they are able to add any premiums paid for to their retail prices. The overall probability of retailers paying more for regionally grown fresh-on-ice fish is low though consistency in supply and sourcing out of state positively affected the probability to pay more. In spite of these positive factors on willingness to pay more for Midwestern fresh-on-ice fish, Midwestern fish producers would probably remain non-competitive in the fresh-on-ice fish market in the short and medium term, and should continue to focus on the live market.
Willingness-to-Pay for Potable Water in the Accra-Tema Metropolitan Area of Ghana  [PDF]
Daniel Kwabena Twerefou, Kwadwo A. Tutu, Ebo Botchway, Samuel Darkwah
Modern Economy (ME) , 2015, DOI: 10.4236/me.2015.612122
Abstract: A major problem confronting the Accra-Tema Metropolitan area of Ghana is the provision of potable water supply. One reason for this occurrence is the inability of Ghana Water Company Limited to meet the growing demand. This can partly be attributable to the ineffective pricing by the PURC which is below cost recovery levels. In this study we investigate household’s willingness-to-pay (WTP) for potable water supply together with the factors that determine WTP by using the Contingent Valuation Method (CVM). The results indicate that households in the Accra-Tema metropolis are willing to pay on the average GH¢0.10 for a bucket (17.5 litres) of water which is about 7 times more than what they are paying currently. Analysis of the factors that influence households WTP indicates that income, time spent to fetch water from existing sources, level of education, sanitation facility, perceived quality of current water supply, sex of the respondent and marital status are the main factors influencing households WTP for potable water supply services in the metropolis. We recommend that government improve water supply and increase tariffs since people are prepared to pay more for potable water supply as well as reduce inefficiencies that exist in the sector.
An evaluation of willingness to pay for orthodontic treatments in patients of Shiraz Dental School Clinic
Vahid Moshkelgosha DDS, MSc 1,Ali Golkari DDS, MSc, PhD 2
Journal of Oral Health and Oral Epidemiology , 2013,
Abstract: BACKGROUND AND AIM:Estimation of need and demand for orthodontic treatment is important for both healthprofessionals and health policymakers. Need assessment is traditionally done using experts’ opinions;however, patient-centered evaluation can provide a bigger picture ofpatient’s esthetic and psychological needs. The willingness to pay(WTP) technique is a potentially valid tool for assessing the patient views on their needs and for market research inhealthcare.The aim of this study was to evaluate the need anddemand for orthodontic treatment with a patient-centeredapproach using economic analysis.METHODS:A cross-sectional study was designed. Two hundred people attending Shiraz Dental School Clinic wereinterviewed. Their views on the importance and costs of orthodontic treatments and the maximum amountthat theywould pay for such treatments were obtained along with their demographic and socioeconomic factors. Their WTP wasused to elicit values for orthodontic treatment using contingent valuation method (CVM) and econometric techniques.RESULTS:The response rate was 95%. Although 53.5% of respondents felt they needed orthodontic treatment, only33.7% had expressed their need, and just 17.5% hadactually gone for such treatment. The main reason for not takingthe treatment was its cost (56.5%). More than 60% of respondents viewed orthodontics as only a luxurytreatment and70% considered beauty and elegant smile as the most, or one of the most, benefit(s) of orthodontic treatments. WTPresults showed that orthodontic services have highdemand elasticity. Assuming fixed monthly income of8 millionRials, 61% of subjects were ready to pay 20 millionRials for a course of orthodontic treatment.CONCLUSIONS:The result showed that esthetics and high cost of treatment were respectively the most intriguing andthemain inhibiting factors for getting orthodontic treatment. Economic evaluation showed a high elastic estimation fororthodontic treatment.
Latent Class Approach to Estimate the Willingness to Pay for Transit User Information  [PDF]
Pietro Zito, Giuseppe Salvo
Journal of Transportation Technologies (JTTs) , 2012, DOI: 10.4236/jtts.2012.23021
Abstract: The aim of analysis is to understand how unreliable information influences user behaviour and how much it discourages public transport use. For this purpose, a Stated Preference Survey was carried out in order to know the preferences of public transport users relating to information needs and uncertainty on the information provided by Advanced Traveller Information System (ATIS). The perceived uncertainty is defined as information inaccuracy. In our study, we considered the difference between forecasted or scheduled waiting time at the bus stop and/or metro station provided by ATIS, and that experienced by user, to catch the bus and/or metro. A questionnaire was submitted to an appropriate sample of Palermo’s population. A Latent Class Logit model was calibrated, taking into account attributes of cost, information inaccuracy, travel time, waiting time, and cut-offs in order to reveal preference heterogeneity in the perceived information. The calibrated model showed various sources of preference heterogeneity in the perceived information of public transport users as highlighted by the analysis reported. Finally, the willingness to pay was estimated, confirming a great sensitivity to the perceived information, provided by ATIS.
Willingness to Pay for Improved Electricity Supply in Ghana  [PDF]
Daniel Kwabena Twerefou
Modern Economy (ME) , 2014, DOI: 10.4236/me.2014.55046

One major problem facing Ghana is the unreliable supply of electricity. Unreliable electricity supply largely attributed to supply side constraints such as poor energy infrastructure, low tariffs which is below cost recovery and increasing demand has made it difficult to provide uninterrupted supply for the populace. Currently, there is a constant outcry by Ghanaians for the government and service providers to improve electricity service delivery due to the fact that households do suffer economic losses in the event of unannounced power outages to the point that many of them may be willing to pay higher tariffs if that will ensure improved service delivery. In this study we assess households’ willingness to pay (WTP) for improved electricity supply as well as the factors that influence WTP through a contingent valuation survey. Results from our analysis indicated that, households in Ghana are prepared to pay on the average about 0.2734 for a kilowatt-hour which is about one and a half times more than what they are paying currently. An econometric analysis of the factors that influence households’ WTP for improved electricity supply indicates that household income, sex, household size, secondary and tertiary level education are the significant factors.

The Impact of Government Supervision and Consumer Purchasing Behavior on Food Safety  [PDF]
Yuan Chen, Xiaogang Tang, Kangyu Chen, Hui Liu
Journal of Agricultural Chemistry and Environment (JACEN) , 2014, DOI: 10.4236/jacen.2014.34B002

This paper aims at the theoretical analysis to the impact of government supervision and consumer purchasing behavior on food quality security, so as to look for safety strategies and measures to strengthen and improve the level of food safety in China. Reputation mechanism is introduced and Bayesian approach is based on, in which government supervision as well as consumer purchasing behavior is taken as crucial factors to impact on the food quality security. As to the proposed quantitative indicators, government supervision includes exposure rate, fine and etc.; at the same time, consumer purchasing behavior includes consumer’s WTP for security food and consumer expectations to food safety. Taking China’s dairy industry as an example, it makes simulation by Netlog. The results show that consumer purchasing behavior alone has little effect on the dairy companies’ decision-making to be honest or counterfeiting enterprises. However, combination government supervision with purchasing behavior has great impact, and plays very good effects on food safety.

Drovers’ Roads as Environmental Assets: Use Value for Recreational Purposes of the Cañada Real del Reino de Valencia  [PDF]
Inmaculada Guaita-Pradas, Baldomero Segura García del Río
Journal of Environmental Protection (JEP) , 2014, DOI: 10.4236/jep.2014.516142
Abstract: Drovers’ roads have been a key part of transhumant pastoralism for decades, being the routes on which to drive livestock, and it is for this reason that they are protected by Spanish law, specifically Law 3/1995, by which they were declared public goods. At the same time, their particular nature also means that they also possess characteristics which are typical of other types of public goods; therefore, in order to estimate their value, market-based techniques cannot be used. This study centres on a project for the restoration for recreational purposes of the Ca?ada Real del Reino de Valencia, a drovers’ road in the Valencia region of Spain. In order to establish its economic value, the contingent valuation method has been used: this is the most commonly used technique for the valuation of non-market goods and it is widely attested in the economic literature, being used in a large number of different settings. Assuming a useful life of 25 years and a social discount rate of 5%, the value of the Ca?ada Real del Reino de Valencia has been estimated at €441.82 million, indicating the value which society places on the drovers’ road. This estimation may assist in improving the efficiency of public spending policies.
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy  [PDF]
S. Sreejesh
Theoretical Economics Letters (TEL) , 2015, DOI: 10.4236/tel.2015.52033
Abstract: The extant research suggests the role of consumers’ perceived aspirations in driving behavior, including strong brand preference. Despite studies demonstrated the importance of managing aspirations, the branding literature yet to look at the relationship between consumers’ perceived brand aspirations and their willingness to pay price premium. In this backdrop, this study used a four dimensional measure of consumers’ brand aspiration and demonstrated its consequential effects on consumers’ willingness to pay price premium. It also examined the role of a situational moderator, brand jealousy on these effects. The findings of the study offer a clear understanding of the assessment of consumers’ brand aspirations and its consequential effect on consumers’ behavioral related outcomes.
Would Rural Residents Will to Pay for Environmental Project? An Evidence in China  [PDF]
Xuyin Zhang, Ruimei Wang, Tianzhen Wu, Huan Song, Chuanfeng Liu
Modern Economy (ME) , 2015, DOI: 10.4236/me.2015.65050
Abstract: This research estimated Chinese rural residents’ willingness to pay for rural solid wastes recycling project. Dichotomous choice format contingent valuation method was employed to diverse rural residents’ preference. 4795 Households had been interviewed for collecting primary data, and had been estimated respondents’ will by logistic regression model. It indicated that the respondents would refuse to support solid wastes recycling project due to households’ income restriction. The mean annual WTP of rural residents were 23.41 Chinese Yuan per household. In conclusion the rural solid wastes recycling project is acceptable and accessible for implementation in Chinese rural area.
Effects of Improving Public Services for Tourism Developments in Islands: The Case of Remote Islands in Nagasaki, Japan  [PDF]
Tadahiro Okuyama, Hayato Ishihara
Open Journal of Social Sciences (JSS) , 2015, DOI: 10.4236/jss.2015.36018
Abstract: Growths of numbers of tourists who stay long-term in tourism sites are an important policy for local governments in islands due to their locations that are far from urban areas. However, many tourists hesitate to stay long-term in islands owing to not only the expensive travel costs but also the lack of public services in islands. The purpose of this study is to examine effects of improving public services in islands for tourists’ willingness to pays (WTPs) and non-tourists’ attitudes for long-term stays. Data on tourism activity for islands, Nagasaki, Japan were used. Respondents were asked about their WTPs for long-term stays and their needs for public services of islands; reductions of costs for rent or purchasing houses for long-term stays and travel costs, easy to take a vacation, to enhance medical services, educational services and job search services. The logit model was used for estimations. Median and mean values of WTPs (per year) were calculated JPY 151,629 (USD 1184) and JPY 242,110 (USD 3008). Positive effects on five public services (without travel costs) were confirmed. For example, the median values of WTPs were increased to JPY 478,369 (USD 5943) when the medical services were improved, and JPY 1,484,704 (USD 18,446) when all public services were improved. The results showed that improvement of public services have the effect 1) to improve tourists’ benefits and 2) to change many non-tourists’ attitudes from the rejection of staying long term in islands to the acceptance. Thus, results indicate that it would be better for central and/or local governments in islands to enhance islands’ public services.
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