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Search Results: 1 - 10 of 58192 matches for " Walter Fernando Araújo Moraes "
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Da produ??o em massa à customiza??o em massa: sustentando a lideran?a na fabrica??o de motores elétricos
Machado, André Gustavo Carvalho;Moraes, Walter Fernando Araújo de;
Cadernos EBAPE.BR , 2009, DOI: 10.1590/S1679-39512009000400004
Abstract: the objective of this paper is to analyze how a market leader works with the production of both standardized and customized motors, trying to identify the elements that corroborate for the development of this last approach. therefore, the research strategy adopted was a case study. the analysis of the data was accomplished in five phases. the results allowed to verify that the customization process of engines carry out activities in different stages of the value chain, with the predomination of the manufacturing and assembly stages. for this, the following practices associated to six enablers are developed: time-based manufacturing, supply chain, flexibility of the productive system, product project, organizational aspects, and information technology. the conclusion is that, in spite of the apparent incompatibility among the mass production and the mass customization, the adoption of both approaches has been bringing benefits associated to the exchange of information, knowledge and experience among the lines of products. furthermore, the analysis of the demand for customized products has been subsidizing the decision for the inclusion of the same ones to the lines of standardized products.
Estratégias de customiza??o em massa implementadas por empresas brasileiras
Machado, André Gustavo Carvalho;Moraes, Walter Fernando Araújo de;
Produ??o , 2008, DOI: 10.1590/S0103-65132008000100013
Abstract: the objective of this paper is the analysis of the strategies of mass customization accomplished by brazilian companies. therefore, the research strategy adopted was a multiple-case study, which was undertaken in fifteen companies, comprising ten different divisions of economic activities. interviews were the main technique for collecting data. the analysis of data, in its turn, took place in two phases: within-case analysis and cross-case analysis. when analyzing the actions undertaken in the customization process of the products and services of the selected companies, it was verified that two strategies stood out: modularity and manufacturing postponement. furthermore, it was proved that most companies carry out their customization activities in different stages of the value chain, offering the market two customization levels, at least. a continuum was also developed, representing the differences among the degrees of customization of each analyzed company.
Customiza o em massa na indústria automotiva: os casos Scania e Randon
André Gustavo Carvalho Machado,Walter Fernando Araújo de Moraes
GEST?O.Org : Revista Eletr?nica de Gest?o Organizacional , 2009,
Abstract: The objective of this paper is to analyze as companies belonging to the automotive industry areworking to mass customization of your products. Forthis, case studies were accomplished in twovehicle manufacturers. The main technique adopted for the collection of data it consisted of semi-structured interviews. The analysis of data took place in four phases: specific reports were drawnfor each business; each report was sent to the respective person interviewed; once in possession ofthe comments given by the person interviewed, the results of each individual business werereviewed; cross case analysis. As result, was evidenced that the researched companies executeyour customization activities in three different apprenticeships of the chain of value. The use ofmodular components and the technical, economic, marketing and legal viability are the maincriteria for selection of the components of the products they be her customizing. Elementsassociated to the project of the product, flexibility in the productive system and of the supply chainmanagement and information technology are enablersthat should be emphasized to achieve theperformance objectives of mass customization. Finally, were also identified the main difficulties forexecution of the mass customization.
Customiza o em Massa na Constru o Civil Mass Customization in Civil Construction Personalización en Masa en la Construcción Civil
MACHADO, André Gustavo Carvalho,MORAES, Walter Fernando Araújo de
Revista Brasileira de Gest?o de Negócios , 2008,
Abstract: RESUMO O objetivo deste artigo é examinar como o fen meno da customiza o em massa está sendo empreendido no setor da constru o civil. Nesse sentido, a estratégia de pesquisa adotada foi a de estudo de casos múltiplos, que foi realizado em duas empresas. A principal técnica adotada para a coleta de dados se consistiu de entrevistas semi-estruturadas. A análise dos dados ocorreu em cinco fases. Ao se analisar as a es empreendidas no processo de customiza o, ficou evidenciado que as empresas apresentam extens es de customiza o distintas. A utiliza o de tecnologias como: Drywall e PEX favorecem a customiza o e aumentam a flexibilidade das instala es. A sele o de fornecedores e o empreendimento de parcerias também se mostraram fundamentais. Necessita-se de profissionais mais qualificados, com vis o ampla do negócio, além de forte integra o entre as áreas técnica e comercial. As principais dificuldades dizem respeito à falta de comprometimento dos clientes no cumprimento de prazos estabelecidos e os elevados custos para administrar o sistema produtivo. Conclui-se que menos do que customiza o em massa foi adotada uma estratégia de customiza o pura em conjunto com esfor os associados ao aumento da flexibilidade do projeto e da constru o. ABSTRACT The objective of this paper is to examine how the phenomenon of mass customization is being undertaken in the civil construction sector. Therefore, the research strategy adopted was a multiple-case study, which was carried through in two companies. The main technique adopted for the data collect consisted in semi-structured interviews. The analysis of the data occurred in five different phases. When analyzing the actions undertaken in the customization process, it was evidenced that the companies present different stages of customization. The use of technologies such as Drywall and PEX lead to customization and increase the flexibility of the facilities. The selection of suppliers and the enterprise of partnerships were also important. Clients demand qualified professionals, with wide vision of the business, apart from a strong integration between the technical and commercial areas. The core difficulties concern the non-accomplishment of deadlines for customization specifications and the high costs of the management of the productive system. It was possible to conclude that, less than mass customization; a pure customization strategy was adopted along with efforts associated to increase the flexibility of the project and of the construction. RESUMEN Este artículo tiene por finalidad examinar cómo se opera e
A INTERNACIONALIZA O DA MENENDEZ AMERINO LTDA: INDíCIOS E CONTESTA ES DO MODELO NóRDICO
Itiel Moraes da Silva,Walter Fernando de Araújo de Moraes
InternexT : Revista Eletr?nica de Negócios Internacionais da ESPM , 2012,
Abstract: A quest o que motivou esta pesquisa foi a de entender como se desenvolveu o processo de internacionaliza o da Menendez Amerino. Como subsídio dessa análise, utilizou-se o Modelo Nórdico de Internacionaliza o. A estratégia metodológica de estudo de caso qualitativo foi considerada apropriada para esclarecer o problema de pesquisa e para investigar o processo e a dinamica do fen meno da internacionaliza o, em uma perspectiva longitudinal. Considerando-se isso, foram definidas entrevistas que guiaram o estudo. Realizaram-se treze entrevistas com os seis respondentes que comp em os sujeitos da pesquisa. Utilizou-se o método de entrevistas semiestruturadas para a coleta de dados in loco, individualmente, com os sujeitos entrevistados. A análise dos dados possibilitou a descri o e a interpreta o do fen meno investigado. Encontraram-se quatro fases marcantes na trajetória de vida da empresa estudada. Na maior parte do período analisado, o processo de forma o das estratégias com base no incrementalismo lógico esteve presente na organiza o. A pré-disposi o da empresa para o comportamento empreendedor foi alicer ado no background dos fundadores sobre o mercado externo. Do ponto de vista do Modelo Sueco, percebe-se que a empresa comportou-se de formas diferentes em dois momentos: no primeiro, corroborando; e, no segundo, parcialmente discordando. A utiliza o de networks como ferramenta de internacionaliza o, evidenciou-se desde a funda o da empresa, sendo essa uma variável crucial para sua atua o estratégica internacional.
Proceso de internacionalización de servicios: Un estudio en una cadena de restaurantes del nordeste brasile?o
Santos Salazar,Viviane; Araújo de Moraes,Walter Fernando; Pereira Leite,Yákara Vasconcelos;
Estudios y perspectivas en turismo , 2012,
Abstract: the restaurants have an important role in tourist destinations. the development of appropriate business strategies can support the delivery of appropriate services to consumers and expansion. this paper is a theoretical and empirical research in order to analyze the process of internationalization of the bonaparte group. in the theoretical framework identifies the main concepts related to the internationalization of enterprises, the service features and how they impact the process of international expansion. the methodology used was qualitative case study as the unit of analysis was the brand of the brazilian group bossa grill bonaparte. the results show that the main reason was to expand the search for new markets and for this, we developed a totally different product that the company was already operating in brazil. the choice by the united states was due to maturity and size of the market for food away from home, beyond the political and economic stability that allows for greater planning firms. it is also evident that the social networks of executives were instrumental in the early development and internationalization of the supply chain, seeking partners in brazil and the united states for the design of society. as input mode, the company chose the franchise system. it is noticed that despite their idiosyncrasies the process of internationalization of the group does not differ from bonaparte conducted by manufacturing companies.
Processo de forma??o de estratégias internacionais na fruticultura brasileira: uma abordagem integrada
Oliveira, Brigitte Renata Bezerra de;Moraes, Walter Fernando Araújo de;Kovacs, érica Piros;Lucian, Rafael;
Cadernos EBAPE.BR , 2009, DOI: 10.1590/S1679-39512009000200008
Abstract: this article aims to analyze the characteristics of the process of formation of international strategies of fruitfort group in the period from 1982 to 2006, in the light of the theories of uppsala, the diamond model and resource-based view associated with the strategic shift. the research is characterized as a qualitative exploratory case study. the data collection took place through the implementation of semi-structured interviews, documentary research and non-participant observation. the work describes the international strategies adopted by the company and looks up its convergence with the theoretical models, in a longitudinal approach. a concomitant association between models of internationalization is appointed, given the fact that no individual was able to explain how the process of formation of international strategies occurred in the company, varying only the degree of convergence of its main concepts. the most relevant dimensions of uppsala were learning, the networks and gradualism. there are three elements of diamond model: factor conditions, related industries and rivalry between the companies which were all decisive for the company. the entrepreneurial leadership and organizational culture appeared as the competitive resources with greater expression.
Características da localiza??o no processo de internacionaliza??o de empresas
Kovacs, érica Piros;Moraes, Walter Fernando Araújo de;Oliveira, Brigitte Renata Bezerra de;
Revista de Administra??o de Empresas , 2011, DOI: 10.1590/S0034-75902011000400002
Abstract: this paper aims to analyze what extent the location influences the internationalization process of brazilian companies. from five models of internationalization, that key concept is cross compared to explain the empirical analysis of the cases. the research is characterized by its longitudinal approach and methodological procedures based on the adaptive theory. data analysis was performed in two stages: descriptive and the method of constant comparison, both using atlas/ti software. based on the concept properties, four significant events emerged, with distinct dominance over time: trends, and comparative locational advantages (transactional and comparative) and disadvantages. the results show that the comparative advantages were decisive for the start of the internationalization and boosted the trends in the region. transactional benefits are present in later stages, acquired through the opening of subsidiaries abroad. locational disadvantages were also perceived throughout the whole process due to unforeseen chance events.
CARACTERíSTICAS DA LOCALIZA O NO PROCESSO DE INTERNACIONALIZA O DE EMPRESAS
érica Piros Kovacs,Walter Fernando Araújo de Moraes,Brigitte Renata Bezerra de Oliveira
Revista de Administra??o de Empresas , 2011,
Abstract: This paper aims to analyze what extent the location influences the internationalization process of Brazilian companies. From fivemodels of internationalization, that key concept is cross compared to explain the empirical analysis of the cases. The research is characterized by its longitudinal approach and methodological procedures based on the adaptive theory. Data analysis was performed in two stages: descriptive and the method of constant comparison, both using ATLAS/ti software. Based on the concept properties, four significant events emerged, with distinct dominance over time: trends, and comparative locational advantages (transactional and comparative) and disadvantages. The results show thatthe comparative advantages were decisive for the start of the internationalization and boosted the trends in the region. Transactional benefits are present in later stages, acquired through the opening of subsidiaries abroad. Locational disadvantages were also perceived throughout the whole process due to unforeseen chance events
Redefinindo conceitos: um ensaio teórico sobre os conceitos-chave das teorias de internacionaliza o Redefining concepts: a theoretical paper about key concepts of internationalization theories
Erica Piros Kovacs,Walter Fernando Araújo de Moraes,Brigitte Renata Bezerra de Oliveira
Rege : Revista de Gest?o , 2007,
Abstract: As teorias podem ser consideradas como mecanismos simplificadores da realidade. Neste processo de simplifica o, conceitos-chave permanecem no amago das teorias, enquanto outros s o distorcidos ou ignorados. Nos estudos disponíveis sobre países em desenvolvimento, aspectos importantes s o desconhecidos; por outro lado, os estudos de países desenvolvidos n o refletem a realidade dos emergentes. Visando uma maior aplicabilidade das teorias de internacionaliza o em países emergentes, este ensaio teórico identifica os principais conceitos-chave do Modelo de Ciclo de Vida do Produto, da Escola Nórdica (Uppsala), do Paradigma Eclético, da Teoria das Escolhas Adaptativas, da RBV (Resource-Based View) e do Modelo Diamante. S o explorados os conceitos de localiza o, recursos tangíveis, recursos intangíveis, ambiente, escolhas gerenciais, aprendizagem e influência de agentes externos, identificando-se as suas interse es. Sugere-se que se avalie empiricamente, de forma longitudinal, a influência de cada conceitochave ao longo do processo de internacionaliza o, para a constru o de teorias que reflitam a realidade de países emergentes. Advoga-se que nenhum modelo, isoladamente, consegue explicar o fen meno. Theories may be considered to be mechanisms that simplify reality. During this simplification, key concepts remain and are highlighted while others are ignored. In order to broaden the applicability of internationalization theories to developing countries this theoretical paper identified the main concepts of the Life Cycle, Nordic School of Uppsala, Eclectic Paradigm, Adaptive Choice, Resource Based View and Diamond Model theories. The concepts of location, tangible and intangible resources, environment, management choices, learning and influence of external agents were explored. It was suggested that the internationalization process be assessed from a longitudinal perspective to identify the importance of each key concept during the process. The objective was to construct new and more dynamic theories that better reflect the true situation of developing countries. The conclusion was that no model can, by itself, explain the process.
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