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Discourse Analysis: Ronald Reagan’s Evil Empire Speech  [PDF]
Juliana Vianna da Nobrega
Open Journal of Modern Linguistics (OJML) , 2014, DOI: 10.4236/ojml.2014.41014

Language can be a powerful tool to convince others and make them cooperative. Cialdini (2007) has worked out several principles along which it is possible to analyze discourses in terms of their persuasiveness. Others also have contributed with tools to analyzing discourses such as Fairclough (2003). These tools are used to analyze the “Evil Empire Speech” of the US President Ronald Reagan that he held at the National Association of Evangelicals, 1983, in Orlando Florida. His historical speech was aimed at convincing the nation about the righteousness of his nuclear policy. He partly rewrote the already prepared script and included the “evil empire” part. The analysis supports that his speech was an exceptionally effective one. Reagan made his speech an example of the following principles of persuasiveness such as reciprocity, authority, commitment, liking, scarcity and social proof. He wanted support for belligerent intentions from a faithful community, which was already problematic, but he got the audience on his side through emphasizing his similarities with them, his own faithfulness, the presentation of strong examples and balancing humor and seriousness. Additionally, he introduced the striking metaphor “evil empire”, which stuck to the peoples’ minds and had an impact on them. He also appealed to the people through implicitly distinguishing the evil from the ones who were not evil—the US citizens. Thus, he made the American people feel better, to ensure them that they do the right thing when following him. He ranked religious people above him when he was joking about clergy men and politicians. To reinforce his authority, he borrowed the authority of various respected men through citing them. He improved his position and the power of his arguments using the philosophical wisdom of others.

Anthropologie du Carnaval: la Ville, la Fête et l'Afrique à Bahia
Vianna Hermano
Mana , 2001,
O “Wikileaks” do professor Moniz Bandeira: de Marti a Fidel
Rodrigo Vianna
Revista Espa?o Acadêmico , 2011,
Abstract: Resenha sobre "De Marti a Fidel", de Moniz Bandeira.
Rea es fundamentalistas – Taliban e o terror conveniente Fundamentalist reactions – Taliban and the convenient terror
Alexander Vianna
Diálogos , 2010, DOI: 10.4025/dialogos.v6i1.239
Abstract: Este artigo pretende apresentar a rela o entre a forma o do Regime Taliban e os interesses estratégicos na ásia Central e, assim, demonstrar o quanto a retórica da luta anti-terrorismo em nome dos valores democráticos é, na verdade, contra os seus verdadeiros princípios nos tempos atuais. This article intends to show the relationship between the making of the Taliban Regime and the strategic interests in the Central Asia, and so to prove how the rhetoric of the anti-terrorist struggle in the name of democratic values is actually against its true principles in the contemporary age.
Marxismo e filosofia da linguagem à luz d'A ideologia alem / Marxism and the philosophy of language enlightened by The German ideology
Rodolfo Vianna
Bakhtiniana: Revista de Estudos do Discurso , 2010,
Abstract: RESUMO: O presente artigo busca construir um diálogo entre os livros Marxismo e losoa da linguagem, de Bakhtin/Volóchinov, e A ideologia alem , de Marx e Engels. O objetivo é mostrar pontos de contato entre as duas obras, ressaltando compreens es que se aproximam sobre a linguagem, e mostrando o avan o teórico de cada uma na abordagem das quest es que elegeram como foco. ABSTRACT: The present article aims to build a dialogue between the books Marxism and the philosophy oflanguage, by Bakhtin/Volóchinov, and The German ideology by Marx and Engels. Our purpose is to show out some contact points between both books, emphasizing some approach understandings about language. We also intend to show the theoretical advance in the approach of matters in each area they focused on.
A antimetafísica de Voltaire um alento de modernidade crítica para as identidades contemporaneas The anti-metaphysis of Voltaire a breath of critic modernity to the contemporary identities
Alexander Vianna
Diálogos , 2010, DOI: 10.4025/dialogos.v8i1.202
Abstract: A partir do texto de Voltaire “O Filósofo Ignorante”, pretendo demonstrar a for a que ainda persiste na heran a do pensamento iluminista para o exercício de crítica cultural contra todas as formas neoconservadoras de comportamento, muitas das quais marcadamente ancorados na retórica do relativismo cultural. Through Voltaire′s Work “The Ignorant Philosopher” I intend to show a new possibility of critical use to cultural criticism of Enlightment, and so I hope to prove Its force as a thought-tool against all sort of neoconservantist behaviors, most of them usually influenced by the cultural relativist rhetoric.
Traqueostomia em pacientes sob ventila o mecanica: quando indicar? Tracheostomy in patients on mechanical ventilation: when is it indicated?
Arthur Vianna
Jornal Brasileiro de Pneumologia , 2007, DOI: 10.1590/s1806-37132007000600003
Infinitely many exotic monotone Lagrangian tori in CP^2
Renato Vianna
Mathematics , 2014,
Abstract: Related to each degeneration from CP^2 to CP(a^2,b^2,c^2), for (a,b,c) a Markov triple - positive integers satisfying a^2 + b^2 + c^2 = 3abc - there is a monotone Lagrangian torus, which we call T(a^2,b^2,c^2). We employ techniques from symplectic field theory to prove that no two of them are Hamiltonian isotopic to each other.
On Exotic Lagrangian Tori in CP^2
Renato Vianna
Mathematics , 2013, DOI: 10.2140/gt.2014.18.2419
Abstract: We construct an exotic monotone Lagrangian torus in CP^2 using techniques motivated by mirror symmetry. We show that it bounds 10 families of Maslov index 2 holomorphic discs, and it follows that this exotic torus is not Hamiltonian isotopic to the known Clifford and Chekanov tori.
O sexo e o gênero da docência
Vianna, Cláudia Pereira;
Cadernos Pagu , 2002, DOI: 10.1590/S0104-83332002000100003
Abstract: in the educacional debate there is a consensus about the predominance of women in the teaching profession. however, reflections concerning the contradictory aspects that generate such a phenomenon are less frequent. the objective of this article is to discuss such aspects, that is, to examine the presence of women in the teaching profession, based on the contributions of gender and its historical, social and cultural construction. the differences between the sexes suggest that there are masculine and feminine meanings associated with teacher's identity and with school relationships; they also point to the articulation between sex and gender in teaching.
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