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Search Results: 1 - 10 of 60523 matches for " Sun?ana Piri Rajh "
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Book review: Kesi , T.: "Pona anje potro a a"
Sunana Piri Rajh
Tr?i?te/Market , 2007,
Comparison of perceived value structural models
Sunana Piri Rajh
Tr?i?te/Market , 2012,
Abstract: Perceived value has been considered an important determinant of consumer shopping behavior and studied as such for a long period of time. According to one research stream, perceived value is a variable determined by perceived quality and perceived sacrifice. Another research stream suggests that the perception of value is a result of the consumer risk perception. This implies the presence of two somewhat independent research streams that are integrated by a third research stream – the one suggesting that perceived value is a result of perceived quality and perceived sacrifices while perceived (performance and financial) risk mediates the relationship between perceived quality and perceived sacrifices on the one hand, and perceived value on the other. This paper describes the three approaches (models) that have been mentioned. The aim of the paper is to determine which of the observed models show the most acceptable level of fit to the empirical data. Using the survey method, research involving three product categories has been conducted on a sample of Croatian consumers. Collected data was analyzed by the structural equation modeling (SEM) method. Research has shown an appropriate level of fit of each observed model to the empirical data. However, the model measuring the effect of perceived risk on perceived value indicates the best level of fit, which implies that perceived performance risk and perceived financial risk are the best predictors of perceived value.
Longitudinal study of food-related lifestyle of Croatian consumers
Tanja Kesi?,Sunana Piri Rajh
Tr?i?te/Market , 2009,
Abstract: The aim of this paper is to report longitudinal changes in the market segments concerning a food-related lifestyle in the Republic of Croatia during a ten-year period. In the course of 1997, 2000 and 2006, three personal surveys were conducted. A cross-culturally tested instrument, i.e. Food-Related Lifestyle (FRL) Instrument was used. This instrument measures consumers’ attitudes with regard to food products. The principal dimensions that determine the food-related lifestyle are as follows: ways of shopping, quality aspects, cooking methods, consumption situations and purchasing motives. Using cluster analysis, five different food-related lifestyle segments of Croatian consumers were identified: Relaxed, Experimentalists, Modern, Concerned Nutritionists and Traditionalists. In 1997 and 2000, the characteristics of food-related lifestyle segments remained the same but their size changed. In the latest research (in 2006) major changes refer to certain characteristics of the Modern segment. Some Modern consumers became a part of the Concerned Nutritionists segment. Traditionalists, Concerned Nutritionists and Experimentalists appear to be the most stable segments. This longitudinal study provides insights into a change of the consumer lifestyle and identifies the size of individual segments. It may be of substantial help to food producers, enabling them to adjust their food products to new lifestyle segments and their respective preferences in buying and consuming food products.
Gender differences in Croatian consumer decision-making styles
Ivan-Damir Ani?,Sunana Piri Rajh,Edo Rajh
Tr?i?te/Market , 2010,
Abstract: This paper tests the applicability of the CSI instrument to measuring consumer decision-making styles in the Croatian environment. The analysis assesses the validity and the reliability of CSI scales and examines gender differences in consumer-decision making styles. Research results point to the existence of eight consumer characteristics and thus validate the applicability of CSI instrument in the Croatian environment. Our findings further indicate that there were gender differences on five factors of consumer-decision making styles (perfectionist, novelty-fashion consciousness, recreational-hedonistic consumer, impulsiveness, habitual shopping behavioral). No significant differences in consumer decision styles between men and women were found with regard to three factors (brand consciousness, price consciousness and confused by overabundant choice). The CSI measurement system may help practitioners to gain a better understanding of how to position their products and services more effectively.
Corporate communications impact on corporate image and corporate competitiveness
Valentina Piri
Tr?i?te/Market , 2008,
Abstract: The subject of this paper is an analysis of the impact of corporate communications and of the intensity of their application on a company’s image management, and an emphasis of the role that a company’s image plays as one of the fundamental sources of its competitiveness in contemporary market conditions. Through review and analysis of theoretical contributions, the paper shows how corporate communications integrate management, organization and the marketing communication dimension at the level of the company and how, by adequate intensity of their application and an adequate degree of integration, they may have an impact on the company’s image management. The need to understand the concept of company image as a significant source of competitiveness is also stressed. For that purpose, the work includes comprehensive research of the impact of the intensity of corporate communications on the company’s image on the market of the Republic of Croatia while also researching the impact of the company’s positive image on its competitiveness. The methodology used in this work comprised a public opinion poll, carried out on a convenient sample of persons. Gathered data were analyzed using multiple regression and correlation analysis methods. Research results confirmed the impact of the intensity of corporate communications on the company’s image as well as the statement that the company’s positive image contributes to increasing its competitiveness. In that sense, it is possible to attribute to corporate communications a strategically important role for the company’s business operations within the framework of newly emerging market conditions.
The Effect of Dorsal Hippocampal α2-Adrenegic Receptors on WIN55,212-2 State-Dependent Memory of Passive Avoidance
m Piri
Qom University of Medical Sciences Journal , 2012,
Abstract: Background and Objectives: Cannabinoids are a class of psychoactive compounds that produce a wide array of effects in a large number of species. In the present study, the effects of bilateral intra-CA1 injections of an α2-adrenergic receptor agents, on WIN55,212-2 state-dependent learning were examined in adult male Wistar rats. Methods: The animals were bilaterally implanted with chronic cannulae in the CA1 regions of the dorsal hippocampus, trained in a step-down type inhibitory avoidance task, and tested 24h after training to measure step-down latency. Results: Post-training intra-CA1 injection of WIN55,212-2 (0.25 and 0.5μg/rat) induced impairment of memory retention. Amnesia produced by post-training WIN55,212-2 (0.5μg/rat) was reversed by pre-test administration of the same dose of WIN55,212-2 that is due to a state-dependent effect. Pre-test intra-CA1 injection of clonidine (0.5 and 0.75μg/rat, intra-CA1) improved post-training WIN55,212-2 (0.5μg/rat, intra-CA1)-induced retrieval impairment, while pre-test intra-CA1 injection of yohimbine (1μg/rat, intra-CA1) 2min before the administration of WIN55,212-2 (0.5μg/rat, intra-CA1) inhibited WIN55,212-2 state-dependent memory. Conclusion: These results suggest that α2-adrenergic receptors of the dorsal hippocampal CA1 regions may play an important role in Win55,212-2-induced amnesia and WIN55,212-2 state-dependent memory
Development of a scale to measure perceived intensity of sponsorship activities
Edo Rajh,Ljiljana Bo?i?
Tr?i?te/Market , 2006,
Abstract: The purpose of research was the development of a scale to be used in measuring perceived intensity of sponsorship activities. Psychometric adequacy of the initial set of items is analyzed by assessing reliability, convergent validity and dimensionality of the initial set of items. The Cronbach alpha coefficient, explorative and confirmative factor analysis are applied. Results indicate that the measurement scale developed in such a way has satisfactory psychometric characteristics. The developed measurement scale possesses very good reliability, convergent validity while it dimensionality fits the conceptualized dimensionality.
Impact of distribution intensity on perceived quality, brand awareness and brand loyality - structural model
Ivan-Damir Ani?,Edo Rajh
Tr?i?te/Market , 2008,
Abstract: The purpose of this empirical study was to determine the impacts of distribution intensity on perceived quality and brand awareness, and to analyze the effects of perceived quality and brand awareness on brand loyalty. A structural equation model was used to identify the size and the direction of proposed relationships. The model was tested on a sample of 956 students using three brand categories in the manufacturing industry and three brand categories in the service industry. The proposed hypotheses were supported by the model. The results show that distribution intensity is positively related to perceived quality and brand awareness. Moreover, perceived quality and brand awareness were shown to be significant and positive predictors of brand loyalty. Managerial implications are discussed in the paper. The findings of this study could be of special interests to managers, professionals and those doing research in the field of distribution and brand management.
Shoot organogenesis in oleaster (Elaeagnus angustifolia L.)
O Karami, K Piri
African Journal of Biotechnology , 2009,
Abstract: Efficient plant regeneration through organogenesis was achieved from callus cultures derived from leaf explants of Elaeagnus angustifolia. Calli were obtained on MS medai containing 3% sucrose and different concentrations of TDZ (0.5, 1, 2, 3, 4 and 6 mg/l). Maximum percentage response for callus formation was 85% on MS medium supplemented with 2 mg/l of TDZ. Shoot organogenesis was achieved after transfer of calli to MS media with 3% sucrose and different concentrations of BA (0.5, 1, 2, 3, 4 and 6 mg/l) and kinetin (0.5, 1, 2, 3, 4 and 6 mg/l). Maximum organogenesis was obtained with 2 mg/l of BA. Rooting of the shoots was achieved on MS supplemented with 0.2 mg/l of IBA. Regenerated plantlets were acclimatized and successfully transplanted to soil.
Mojgan Kalantary,Solmaz Piri
Iranian Journal of Radiology , 2012,
Abstract: The fetal biophysical profile score (BPS or BPP) re-fers to the sonographic assessment of four discrete biophysical variables:Fetal movementFetal toneFetal breathingAmniotic fluid volumeResult of nonstress testingEach of these five parameters is given a score of 0 or 2 points. Presence of these biophysical variables implies absence of significant central nervous system hypoxemia/acidemia at the time of testing. By comparison, a compromised fetus typically exhibits loss of acceleration of fetal heart rate, decreased body movement and breathing, hypotonia and less acutely, decreased amniotic fluid volume. Sonographic detection of signs of fetal compromise can allow appropriate intervention that will ideally prevent adverse fetal squeal.
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