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Search Results: 1 - 10 of 131172 matches for " Robson Alves; Brand?o "
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Bebida mista à base de goiaba (Psidium guajava L.) e palma forrageira (Opuntia fícus-indica): desenvolvimento e aceitabilidade
Batista,Rita Débora de Sá Rodrigues; da Silva,Robson Alves; Brando,Tatiane Menezes; Veloso,Teresinha Rodrigues; Neves,Josyanne Araújo; e Santos,Débora Nascimento;
Archivos Latinoamericanos de Nutrición , 2010,
Abstract: nowadays, in the beverage industry, the mixture of products became an alternative to increase the nutritional value or even to develop new flavors in the formulation of mixed drinks. the objective of this work was to develop a mixed drink of forrageira palm with guava. four formulations with different palm concentrations and soluble solids were evaluated, keeping the concentration of guava stable. the products were submitted to chemical characterization (ph, soluble solids, titratable acidity, vitamin c) sensory evaluation (flavor, color, body and global acceptance) and microbiological analysis (total coliforms and thermotolerants, salmonella and estaphylococcus aureus). all the samples were well accepted in the sensory aspect and did not present any significant difference (p<0,5) among them. and the level of acceptance ranged from "i liked it slightly." to "i liked it moderately." for all the evaluated features. the formulated mixed drink was according to the chemical and microbiological patterns set by brazilian laws, except for the ph that was above the ideal level for industrialized products. in respect of the microbiological analysis, none of the formulations presented microorganisms. the results showed that the elaborated product is in accordance with the identity and quality standards established for beverages. it also has a good sensory acceptance, which makes it a product with high potential for industrialization.
A Estética do Marketing
Euler Alves Brando
Revista Gest?o & Tecnologia , 2008,
Abstract: A despeito da predominancia das perspectivas inseridas no paradigma funcionalista, fruto de seu domínio no campo das ciências sociais, a constitui o de uma teoria em marketing abriga, nos últimos anos, uma maior abertura para abordagens diferenciadas, dentre as quais o marketing estratégico ganha especial destaque. Numa vis o normativa, o marketing estratégico prescreve como as decis es estratégicas de uma empresa devem ser tomadas, e, utilitariamente, como os melhores resultados e práticas devem ser perseguidos. Com isso, a abertura para a ocorrência de um movimento multidisciplinar para o desenvolvimento de novas perspectivas que tragam eficácia é incentivada, e nesse contexto resgata-se o debate acerca da estética, termo facilmente confundido com algo secundário e periférico, em virtude de n o ser normalmente compreendido em sua plenitude. Este artigo apresenta a análise da experiência estética, resgatando-a a partir de sua origem filosófica, e demonstra seu poder de contribui o estratégica à prática do marketing, destacando-a como elemento constituinte da capacidade de julgamento, como potente ferramenta na obten o de resultados.
A Propaganda na Estratégia de Diferencia o Competitiva do Varejo de Eletrodomésticos Brasileiro
Euler Alves Brando
Revista Gest?o & Tecnologia , 2010,
Abstract: A propaganda é reconhecida na literatura da estratégia corporativa como um fen meno que efetivamente pode proporcionar diferencia o, que em longo prazo poderia sustentar vantagens competitivas. O presente trabalho procura analisar esse fen meno num setor caracterizado pela compra comparada, e também pelo alto investimento que realiza em propaganda: o varejo de eletrodomésticos brasileiro. Investigou-se a rela o entre lembran a de marca e imagem percebida em rela o ao tempo de atividade da empresa Ricardo Eletro, que possui presen a nacional, em diferentes pra as de atua o da rede. O estudo caracteriza-se pelo seu caráter descritivo: foram aplicados questionários a 594 pessoas que constituíram a amostra, selecionada por conveniência, com 277 questionários respondidos. Após a análise de dados através de estatística descritiva, os resultados apontaram para a existência de uma rela o entre lembran a espontanea de marca e o tempo de exposi o da empresa através da propaganda. Além disso, sugerem que as campanhas publicitárias contribuem para a forma o de uma imagem mais uniforme da empresa perante os consumidores, diferenciando-a dos concorrentes.
A Propaganda na Estratégia de Diferencia o Competitiva do Varejo de Eletrodomésticos Brasileiro
Euler Alves Brando
Revista Gest?o & Tecnologia , 2007,
Abstract: A propaganda é reconhecida na literatura da estratégia corporativa como um fen meno que efetivamente pode proporcionar diferencia o, que em longo prazo poderia sustentar vantagens competitivas. O presente trabalho procura analisar esse fen meno num setor caracterizado pela compra comparada, e também pelo alto investimento que realiza em propaganda: o varejo de eletrodomésticos brasileiro. Investigou-se a rela o entre lembran a de marca e imagem percebida em rela o ao tempo de atividade da empresa Ricardo Eletro, que possui presen a nacional, em diferentes pra as de atua o da rede. O estudo caracteriza-se pelo seu caráter descritivo: foram aplicados questionários a 594 pessoas que constituíram a amostra, selecionada por conveniência, com 277 questionários respondidos. Após a análise de dados através de estatística descritiva, os resultados apontaram para a existência de uma rela o entre lembran a espontanea de marca e o tempo de exposi o da empresa através da propaganda. Além disso, sugerem que as campanhas publicitárias contribuem para a forma o de uma imagem mais uniforme da empresa perante os consumidores, diferenciando-a dos concorrentes.
A Estética do Marketing
Euler Alves Brando
Revista Gest?o & Tecnologia , 2008,
Abstract: A despeito da predominancia das perspectivas inseridas no paradigma funcionalista, fruto de seu domínio no campo das ciências sociais, a constitui o de uma teoria em marketing abriga, nos últimos anos, uma maior abertura para abordagens diferenciadas, dentre as quais o marketing estratégico ganha especial destaque. Numa vis o normativa, o marketing estratégico prescreve como as decis es estratégicas de uma empresa devem ser tomadas, e, utilitariamente, como os melhores resultados e práticas devem ser perseguidos. Com isso, a abertura para a ocorrência de um movimento multidisciplinar para o desenvolvimento de novas perspectivas que tragam eficácia é incentivada, e nesse contexto resgata-se o debate acerca da estética, termo facilmente confundido com algo secundário e periférico, em virtude de n o ser normalmente compreendido em sua plenitude. Este artigo apresenta a análise da experiência estética, resgatando-a a partir de sua origem filosófica, e demonstra seu poder de contribui o estratégica à prática do marketing, destacando-a como elemento constituinte da capacidade de julgamento, como potente ferramenta na obten o de resultados.
High Resolution Mass Spectrometry Elucidation of Captopril’s Ozonation and Chlorination By-Products  [PDF]
Frederico Jehár Oliveira Quint?o, Geraldo Célio Brando, Silvana de Queiroz Silva, Sérgio Francisco Aquino, Robson José de Cássia Franco Afonso
American Journal of Analytical Chemistry (AJAC) , 2017, DOI: 10.4236/ajac.2017.84020
Abstract: The article evaluated the degradation of the captopril in aqueous solution after ozonation and chlorination. The process was continuously monitored focusing on the identification, mass spectrometry and elucidation of its by-products by applying direct infusion and high performance liquid chromatography, electrospray ionization high resolution mass spectrometry, in the negative ion mode. The cytotoxicity of its by-products solutions were evaluated with 3-(4, 5-dimethylthiazol-2-yl)-2, 5-diphenyltetrazolium bromide (MTT) assay. It was observed through that after 30 min of ozonation and chlorination, there was complete oxidation of captopril, i.e., 100% removal efficiency. At these conditions, the rate of mineralization, by total organic carbon, was only 7.63% for ozonation and 6.40% for chlorination, evidencing the formation of degradation by-products. Ten captopril by-products were identified and their respective chemical structures elucidations are proposed. The treated samples and their by-products were nontoxic to HepG2 cells by MTT assay.
Vulnerabilidades no uso de métodos contraceptivos entre adolescentes e jovens: interse??es entre políticas públicas e aten??o à saúde
Alves,Camila Aloisio; Brando,Elaine Reis;
Ciência & Saúde Coletiva , 2009, DOI: 10.1590/S1413-81232009000200035
Abstract: this article discusses the moments of vulnerability in the utilization of contraceptive methods in the affective-sexual relations in adolescence and youth. the analyzed material consists of 17 semi-structured interviews with young people between 18 and 24 years (9 females and 8 males) of the middle-class of the city of rio de janeiro that had passed though at least one episode of pregnancy during adolescence. we also discuss the recent implementation of public policies focused on the sexuality and reproductive health of adolescents and the position of health professionals with respect to this subject within the scope of the program of integrated healthcare for women, children and adolescents (paismca/ses-rj). the results of the study show discontinuities in the use of contraceptive methods due to the strong gender hierarchy in the relationships between adolescents and the absence of appropriate sexual education in the family and school environments. there is little space for dealing with the sexual questions of the young in health services and schools. there are also cultural barriers that make it difficult for the society to approach the subject in a less prejudicial way, thus turning sexual initiation into a process full of silence and moral disapproval.
Doen as reumáticas em Pediatria Pediatric rheumatic diseases
Nadyesda Diehl Brando,Ivanio Alves Pereira
Revista Brasileira de Reumatologia , 2004, DOI: 10.1590/s0482-50042004000300010
Abstract:
Diversidade de abelhas (Hymenoptera, Apidae) ao longo de um gradiente latitudinal na Mata Atlantica
Gon?alves, Rodrigo Barbosa;Brando, Carlos Roberto Ferreira;
Biota Neotropica , 2008, DOI: 10.1590/S1676-06032008000400004
Abstract: the atlantic forest is one of the most rich and endangered natural environments in the world. it is expected then that this situation would have encouraged the study and conservation of this biome; the atlantic forest hymenoptera fauna, however, remains virtually unknown. the bee fauna, for instance, is less studied than that of the brazilian open areas. the overall ignorance on most of the atlantic forest insect faunas based the elaboration of the project "biodiversity of hymenoptera and isoptera: richness and diversity along a latitudinal gradient in the atlantic forest - the humid eastern forest of brazil", within the biota-fapesp program, that aimed to catalog the termites, ants and several wasp families along the atlantic forest and to publish data that could contribute to the biome conservation. similar sampling protocols were applied for wasp surveys: the same number of malaise and pan traps and similar effort on vegetation swapping, along 17 selected localities, representing a gradient of almost 20° of latitude in evergreen pristine atlantic forest, from paraíba to santa catarina brazilian states. these protocols were defined to optimize the collecting of wasps; bees represented a 'secondary product' of the sampling protocol. a sum of 797 specimens representing 105 bee species was sampled; the richest and more abundant bee taxon was the meliponina. unfortunately the applied sampling method does not afford comparisons among atlantic forest bee assemblages with those of other biomes. the detrended correspondence analysis using only the relative frequencies of meliponina species revealed a weak correspondence of the stingless bee assemblages' composition with the latitudinal gradient. despite that, the sampled taxa are possibly restricted to the atlantic forest and additional data on their distribution deserves to be published. a complete checklist of the sampled bees, their relative frequencies, and the localities where they were recorded is presented and disc
Determination of Beta-Lactam residues in milk by high performance liquid chromatography
Brito, Roseane Brando de;Junqueira, Roberto Gon?alves;
Brazilian Archives of Biology and Technology , 2006, DOI: 10.1590/S1516-89132006000200007
Abstract: a high performance liquid chromatographic method to assay beta-lactam residues in milk was developed and validated. milk samples were spiked with standard solutions and deproteinated. the extract was cleaned-up on c18 spe cartridge, the antibiotics eluted with acetonitrile:water (50:50 v/v) and derivatized with acetic anhydride and 1-methyl-imidazole solution containing hgcl2. the chromatographic analysis was performed on c18 column using mobile phase consisting of acetonitrile and phosphate buffer (ph 6.5) in the presence of na2s2o3 gradient and detection at 325 nm. the method was selective for ampicillin, penicillin g and penicillin v, the latter used as internal standard. average recoveries for ampicillin and penicillin g ranged, respectively, from 60.0% to 104.9% and from 82.7% to 109.2%, with coefficients of variation from 11.1% to 24.6%, and from 2.1% to 25.2%, indicating accuracy and precision. detection limit of 4.0 μg/l for ampicillin and 3.0 μg/l for penicillin g, and quantification limits of 4.0 μg/l for both were estimated.
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