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Search Results: 1 - 10 of 227494 matches for " R?zvan-Andrei CORBO? "
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PRADO MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS IN THE CONTEXT OF URBAN DEVELOPMENT
Rzvan-Andrei CORBO,Ruxandra-Irina POPESCU
Management & Marketing , 2012,
Abstract: The interest in the conceptual delimitation of the competitiveness of cultural organizations, as well as in identifying the sources of its growth, has increased in recent years due to the need to diversify the funding sources of this type of organization, urban development and the willingness to adapt to the requirements of customers who are more numerous and have diverse expectations. Practice shows that cultural organizations that have adopted a competitive economy vision and have applied specific management tools for increasing the organizational competitiveness, have achieved a good performance, becoming, this way, an example of managerial success story in the field. The experience of Prado Museum, one of the emblems of Madrid, falls in this direction. The substantial increase in the number of tourists, the decrease in state funding combined with the increase of proprietary financing resources, the enhancement of the national and international reputation, are just some of the positive results that prove the quality of used management. This paper presents and analysis these effects and the causes that have generated them, thus providing some possible suggestions for action for Romanian cultural organizations in order to increase their competitiveness.
THE ROLE OF TOURISM MARKETING IN THE STRATEGIC DEVELOPMENT OF THE TOWN OF ROVANIEMI
Ruxandra Irina POPESCU,Rzvan-Andrei CORBO
Management & Marketing , 2010,
Abstract: In a small town from Lapland, near the Arctic Circle, lives the most beloved character that each of the children, smaller or larger, is waiting for him to bring gifts on the 25th of December. Santa Clause has set up his headquarters in Rovaniemi, in the north of Finland, the country’s most northern point that can be reached by train. It is the capital of the Lapland Provence and of the Rovaniemi region. Annually, Rovaniemi is visited by approximately 500.000 tourists; the city is not only the gate to Lapland, but also one of the top tourism destinations in the Arctic Circle area. Because of its weak provincial economy based mainly on the exploitation of natural resources (forest, agricultural and hydropower), the economic and social vitality of the Rovaniemi Provence is linked to tourism more than any other region in Finland. These represent the results of the tourism marketing strategy implemented by the town for its development. This paper presents the strategy’s main coordinates and its main results, and analysis the vectors which led to the town’s strategic development, materialized in sustainable competitive advantages.
THE IMPLICATIONS OF THE IMPROVEMENT OF MARKETING ACTIVITY ON THE PERFORMANCE OF CENTRAL UNIVERSITY LIBRARY IN BUCHAREST
Ruxandra Irina POPESCU,Rzvan-Andrei CORBO
Management & Marketing , 2010,
Abstract: After a prolonged and complex process of reconstruction, extension and modernization, Central University Library "Carol I" in Bucharest has re-opened to public access in November 2001, bringing a new concept on what library services should mean. Under these auspicious circumstances, the library's offer has widened, the quality of services offered has improved, gradually displaying an interest in developing a closer relationship with its customers. The necessity of being more oriented to the marketing tools and techniques has become more apparent. Therefore, the top managers of the Central University Library have included in their three general development strategies produced so far, specific objectives, such as: an increase of the volume of paid serviced provided, promoting the services and work elaborated by its specialists through leaflets, presentations, albums, folders with press extracts. Beyond these actions with positive effects, the efforts of Central University Library for strengthening its position on the market of the providers of information services are diminished by the various malfunctions that characterize the marketing activity of this institution. Therefore, this work intends to contribute to the improvement of the marketing activity of the library by coming up with some solutions that could remove or at least diminish these weak points.
STRATEGIC OPTIONS IN THE CONSTRUCTION OF THE BUCHAREST BRAND THROUGH THE APPLICATION ANALYSIS OF THE MEASURING INSTRUMENTS FOR THE URBAN BRANDS
RUXANDRA IRINA POPESCU,RZVAN-ANDREI CORBO
Annals of the University of Petrosani : Economics , 2010,
Abstract: The reality demonstrates that, in the present context, the competition between the cities is harsh, amplified by the economic and politic effects of the globalization. Thecities are fighting to attract investments, influence, businesses, tourists, residents. One of the challenges of the urban management in its efforts to grow the performance is linked around the construction of the urban brand as a solution in the process of the cities’ development. This construction implies the validity, credibility, simplicity, attractiveness and distinctiveness of the city’s image. The answer of the researchers to the need of a critical effective instrument in this area was the creation of the Urban Brand Index. Through these measuring instruments, the actors implied in the administration of the cities can easily understand the perception of the visitors, investors, costumers and future residents upon the image of the city, to identify and apply some pro-active measures to stimulate and improvement of the existing opportunities that have as main result the development of the city. In this study are presented three of these instruments - The City Brands Index, The European Barometer of City Brands and The Global Cities Index - and the way in which these can contribute to the actions for constructing a powerful urban brand of Bucharest, is analyzed.
Studiu privind sursele de cre tere a competitivit ii Muzeului Na ional de Istorie a Romaniei n contextul dezvolt rii urbane prin analiza percep iei vizitatorilor
Ruxandra-Irina POPESCU,Rzvan-Andrei CORBO
Revista Transilvan? de ?tiin?e Administrative , 2011,
Abstract: The increasing influence of culture in the contemporary society, along with the higher importance of tourism in the economy have in recent years led to the opening of logo museums, which represent a city attraction that cannot be missed by visitors and also a reason for visitors to prolong their stay, resulting into more money spent in that city. Practice proves that museums do not represent anymore just a cultural resource, but also an economic resource for cities. Therefore, cultural management gains more and more popularity thanks to the specific goals it aims: reaching a satisfactory effectiveness for cultural organizations from an educational point of view and setting an adequate level of economic efficiency.In this context, our study is aimed at analyzing visitors’ perception on the Romanian National History Museum, by analyzing data gathered in a survey based on a questionnaire, that indicated the level of information visitors have in relation to the museum, their opinion about the exhibitions’ quality and collection attractiveness, as well as the level of satisfaction. We consider the results may contribute to improving the efficiency and effectiveness of the museum’s activity, both from a cultural and educational point of view, as well as from an economic and financial perspective, as key factor for increasing the competitiveness of this type of cultural organization.
STRATEGIA DE MARKETING A ORA ULUI BUDAPESTA. BUNE PRACTICI PENTRU DEZVOLTAREA STRATEGIC A BUCURE TIULUI
Ruxandra Irina POPESCU,Rzvan-Andrei CORBO
Revista Transilvan? de ?tiin?e Administrative , 2009,
Abstract: In the last years, the tourism in Budapest started to experience the pressure of the competition from some cities like Wien, Warsaw and Prague, pressure which motivated the officials to reexamine the competitive advantages and to define the strategies for touristic development. The result of this intensified competition and the challenges the city is facing, was represented by a profound analysis which led to the use of an effective urban marketing. The option of Budapest’s marketing strategy as a follow-up for Bucharest was determined by the richness of the Hungarian experience and the analogies of the historical context. So, the experience of Budapest in understanding and implementing marketing could be a guide for the developments and initiatives of the actors involved in the development and promotion of Bucharest, who could learn to avoid the confusion (frequently made by the capital of Hungary) between the urban marketing and a component of it, promotion. On the other hand, the offensive attitude of Budapest towards its main competitors could be a model for the Romanian capital, which has the potential to become an active player on the European urban marketing market.
MUSEUMS, MARKETING, TOURISM AND URBAN DEVELOPMENT. THE BRITISH MUSEUM – A SUCCESSFUL MODEL FOR ROMANIAN MUSEUMS
Rzvan-Andrei CORBOS,Ruxandra Irina POPESCU
Management & Marketing , 2011,
Abstract: The continuous growth of cultural influence upon the modern societycombined with the increasing role of tourism in the economic life of cities, ledto the development of the “emblem museums”. The “emblem museum”usually becomes a touristic attraction objective that must be visited bytourists from a city, and by taking the decision of prolonging their staying inthat city, the tourists will increase the amount of money they spend in thatlocation. The “emblem museums” represent a way to develop urban tourism,gain competitive advantage and attract new sources of income for the city`seconomy. A recent study showed that 3 out of 10 tourists visited London forits museums. One of them is the British Museum, which, in 2010 was on the2nd place in the top10 world`s most visited museums. This study aims topresent the British Museum from the mix marketing perspective, from thevisitor’s point of view, and to present some of the good practices this giant isusing to attract more visitors and to maintain its competitive advantage,practices which may be used by Romanian museums in order to increase thevisitors number and to obtain a better position in the economy life ofRomanian cities.
The Chronotron: A Neuron That Learns to Fire Temporally Precise Spike Patterns
Rzvan V. Florian
PLOS ONE , 2012, DOI: 10.1371/journal.pone.0040233
Abstract: In many cases, neurons process information carried by the precise timings of spikes. Here we show how neurons can learn to generate specific temporally precise output spikes in response to input patterns of spikes having precise timings, thus processing and memorizing information that is entirely temporally coded, both as input and as output. We introduce two new supervised learning rules for spiking neurons with temporal coding of information (chronotrons), one that provides high memory capacity (E-learning), and one that has a higher biological plausibility (I-learning). With I-learning, the neuron learns to fire the target spike trains through synaptic changes that are proportional to the synaptic currents at the timings of real and target output spikes. We study these learning rules in computer simulations where we train integrate-and-fire neurons. Both learning rules allow neurons to fire at the desired timings, with sub-millisecond precision. We show how chronotrons can learn to classify their inputs, by firing identical, temporally precise spike trains for different inputs belonging to the same class. When the input is noisy, the classification also leads to noise reduction. We compute lower bounds for the memory capacity of chronotrons and explore the influence of various parameters on chronotrons' performance. The chronotrons can model neurons that encode information in the time of the first spike relative to the onset of salient stimuli or neurons in oscillatory networks that encode information in the phases of spikes relative to the background oscillation. Our results show that firing one spike per cycle optimizes memory capacity in neurons encoding information in the phase of firing relative to a background rhythm.
MODERN DIAGNOSTIC AND TREATMENT PRINCIPLES OF LISFRANC MIDFOOT DISLOCATIONS IN ATHLETES
Rzvan BANDAC
Sport si Societate : Revista de Educatie Fizica, Sport si Stiinte Conexe , 2012,
Abstract: Lisfranc midfoot dislocations include bone and ligament injuries to the tarsometatarsal joint complex. Rarelesion, with an incidence rate of 1 to 55,000 patients annually, 20% of injuries remain undiagnosed. Mechanisms ofinjury are direct and indirect, including traffic accidents and sports. Clinical signs and symptoms are: midfoot pain,inability to bear weight, leg deformity and swelling, and plantar ecchymosis. Pedal artery or deep peroneal nerve maybe compromised and the compartment syndrome may occur. Radiographic incidences reveal changes and dislocationsin tarsometatarsal interlining. Stress radiographs are helpful in unstable lesions. CT is used for diagnosis andpreoperative planning. Lisfranc injury classifications can not determine the treatment or suggest prognosis.Nonsurgicaltreatment for stable injuries (<2 mm dislocation) implies immobilization for 4-6 weeks with a non-weight-bearing castOpen reduction with rigid internal fixation is indicated in cases of obvious instability (> 2 mm displacement). Medialand middle columns are fixed with 3.5 mm screws, and lateral column with Kirschner pins. Postoperative care includesearly mobilization, progressive weight-bearing, and osteosynthesis material removal. Primary tarsometatarsalarthrodesis is an alternative in lesions with severe joint damage. Immediate complications are common, includingneurovascular injury and compartment syndrome, and late complications are posttraumatic midfoot arthrosis,algoneurodistrofic syndrome, chronic foot pain, implant deterioration. Patients require a long rehabilitation period. Theincidence of posttraumatic arthritis is high, due to damaged articular surfaces, comminuted fractures, or due to sidemovements, results of unstable osteosynthesis.
L'oblicité du discours affectif dans le Malade imaginaire de Molière
Rzvan Ventura
Studii si Cercetari Filologice : Seria Limbi Romanice , 2009,
Abstract: Le Malade imaginaire est caractérisé par l'oblicité des personnages à l'égard du discours affectif : et cela soit par ingénuité (Angélique faisant part à Toinette de ses sentiments pour Cléante), soit par ridicule (Argan apprenant surpris que sa fille aurait déjà fait la connaissance du neveu de M. Purgon). Mais la simple innocence ou même la maladresse tourne en véritable stratégie lors de l'impromptu joué par Angélique et Cléante devant Argan et les deux Diafoirus. à travers l'entrelacement des discours et l'enchevêtrement de r les, l'impossibilité des deux amoureux de déclarer ouvertement leurs penchants les mène à une oblicité du discours, manifestée par plusieurs procédés : le monologue amoureux joué par Cléante devant le père de la fille ; le théatre dans le théatre – où Argan et les deux Diafoirus jouent le r le de spectateurs inopportuns, Thomas devenant même – à son insu – un personnage ; le discours affectif se trouve de cette manière saturé, faisant pendant à l'ennuyeuse tirade prodiguée par Thomas Diafoirus.
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